Hinge Statistics (2024) – Success Rate, Demographics & More

Hinge is designated as an “anti-Tinder” dating app to create genuine, long-lasting relationships rather than one-night stands.

How successful is online dating with Hinge? And who uses Hinge the most?

In the following article, we’ve compiled virtually everything there is to know about Hinge, one of the leading dating apps in the industry, its popularity, success rate, and more.

Let’s dive right in!

Hinge Key Statistics and Facts

• 97% of Hinge users want a match that actively cares for their mental health.
• Hinge users arrange roughly one new date every three seconds, translating to an estimated 200,000 dates per week.
• An estimated 6 million users are active on Hinge every month.
• 36% of Hinge users identify as female, and 64% identify as male.
• Males outnumber females on the app by 2 to 1.
• More than 50% of Hinge users are between 18 and 29.
• 2% of Hinge users are over the age of 50.
• Twenty million Americans use Hinge, with 800,000 paying for their subscription.
• Hinge is among the top three most popular dating apps in the United States and the United Kingdom.
• 72% of Hinge’s first dates have led to a second date.
• 6% of Hinge dates turn into long-term relationships.
• Hinge has also seen an 18% improvement in users deleting the app after finding a relationship.
• 83% of Hinge users say they want to find a partner who cares about politics.
• When both sides of a match want a long-term relationship, users are 45% more likely to swap phone numbers than when only one person does.
• Users with similar religious backgrounds are more than 97% more likely to swap numbers than those with different religious upbringings.
• Hinge users with the same type of phone are more likely to swap digits than those who use different devices.
• Users with matching initials are more than 11% more likely to exchange phone numbers than those with differing initials.
• 3 of 4 Hinge users have been active within the last 72 hours.
• Between 2018 and 2019, Hinge reported more than 100% more downloads year-over-year.
• In that same period, Hinge’s revenue grew by a staggering 400%.
• In the third quarter of 2020, Hinge subscriptions skyrocketed by 82%.
• Users are more active on Sundays than any other day of the week, with response rates increasing by roughly 36%.
• Bethesda, MD, is said to be one of the most attractive hometowns for Hinge users.
• Most Hinge users seek a genuine match rather than a quick hookup or one-night stand.
• Hinge has seen a 30% increase in users identifying as gay.

What Is The Success Rate Of Hinge?

Unlike Tinder, many users claim Hinge is the best dating app for those seeking a serious relationship.

I can proudly say that I met my wife using this app.

But everyone will have different luck when swiping through the app.

So how successful is Hinge at helping people find true love?

• Hinge users arrange roughly one new date every three seconds, translating to an estimated 200,000 dates per week.
• 90% of users who met for a date in person rated their experience great.
• An estimated 72% of Hinge’s first dates have led to a second date.
• On average, matches exchange 25 messages over three days before exchanging phone numbers.
• In 2018, the app claimed that roughly 3,000 out of 50,000— that’s 6% of dates turned into long-term relationships.

Hinge’s Success Rate Depends On What You Like And Want

Liking and wanting the same things—whether a similar political outlook or religious background, a relationship or hookup, or the same initials—is essential to most users when seeking a partner.

• 97% of Hinge users want a match that actively cares for their mental health.
• Since 2019, Hinge has seen a 47% increase in monthly downloads.
• Hinge has also seen an 18% improvement in users deleting the app after finding a relationship.
• During the COVID-19 pandemic, lockdowns and stay-at-home orders led to less ghosting and roughly 17% more connections through the app.
• 83% of Hinge users say they want to find a partner who cares about politics.
• When both sides of a match want a long-term relationship, users are 45% more likely to swap phone numbers than when only one person does.
• When both users want to date and see how things go, they are 40% more likely to swap numbers than when only one person wants to date.
• And on the other side of things, when both users are looking for something casual, they are only 19% more likely to exchange digits than when only one person wants a hookup.
• Users who want to date seriously or seek a serious relationship are less likely to pursue matches with different priorities than them.
• App users with similar religious backgrounds are more than 97% more likely to swap numbers than those with different religious upbringings.
• When at least one person in a match is extroverted, a phone number exchange is more likely than when both sides of the match are introverts.
• Number exchanges in opposite-sex matches are twice as likely when the man is extroverted.
• When the woman is an extrovert, the probability of a digit exchange triples!
• Without even knowing, Hinge users with the same type of phone are more likely to swap digits than those who use different devices.
• Implicit egotism—liking similar people, places, or things as oneself—plays a big part in who users match with.
• Users with matching initials are more than 11% more likely to exchange phone numbers than those with differing initials.

How Many Active Users Does Hinge Have?

So now we know how successful the dating app is at connecting potential lovers, but how many people are using Hinge?

• An estimated 6 million users are active on Hinge every month.
• 3 of 4 Hinge users have been active within the last 72 hours.
• The app was estimated to surpass one million paying users last year in 2022.
• Between 2018 and 2019, Hinge reported more than 100% more downloads year-over-year.
• In that same period, Hinge’s revenue grew by a staggering 400%.
• In the third quarter of 2020, Hinge subscriptions skyrocketed by 82%.
• Users are more active on Sundays than any other day of the week, with response rates increasing by roughly 36%.

Where Is Hinge Used The Most?

Although Hinge isn’t available in every country, singles can use it in about 20 countries worldwide, including the United States, Canada, the UK, India, Australia, and many other parts of Europe, Asia, and Africa.

How Many People In The UK Use Hinge?

• Hinge is among the top three most popular dating apps in the United Kingdom.
• 55% of dating app users in the UK are aware of Hinge.
• 16% of UK dating app users like Hinge.
• Only 14% of those who use dating apps in the UK use Hinge.
• 10% of UK users have said they would use the app again.
• 71% of UK Hinge users are loyal to the brand.

How Many People In The USA Use Hinge?

• Behind Tinder and Bumble, Hinge is the third most popular dating app in the United States.
• An estimated 20 million Americans use Hinge, with 800,000 paying for their subscription.
• 95% of Hinge users are American.
• Hinge has a 10.1% share of the dating app market in the United States.
• The United States is responsible for roughly 45% of the traffic sent to Hinge’s homepage.

In What US Cities Is Hinge The Most Popular?

It’s said that Hinge users are 75% more likely to match with another person from their hometown.

And of that same cohort, users are twice as likely to meet in person for a date, which might leave you wondering in what cities the app is used most often.

• Bethesda, MD, is said to be one of the most attractive hometowns for Hinge users.
• Wilmington, DE, and Newton, MA, ranked as the app’s second and third most attractive cities.
• Boca Raton, FL, ranked as the city with the most sought-after women on the app.
• Bethesda, MD, ranked as the hometown for the most sought-after men.

What Percentage Of Hinge Users Are Female?

• An estimated 36% of Hinge users identify as female.
• For every female user, there are at least two male users.
• Jewish women are twice as likely to pursue a Jewish man than non-Jewish men.

What Percentage Of Hinge Users Are Men?

• 64% of Hinge users identify as male.
• Males outnumber females on the app by 2 to 1.
• The male-to-female ratio on Hinge is lower than on other apps like Tinder.
• Men using the app are more likely to pursue matches with similar religious backgrounds.

What Is The Average Age Of Hinge Users?

• Millennials make up the largest demographic of Hinge users.
• 50% of Hinge users are between 18 and 29.
• 90% of Hinge users are between the ages of 23 and 26.
• The fastest-growing demographic of Hinge users are between the age of 22 and 26.

Are People Over 50 On Hinge?

Although it’s a widespread belief that dating apps are for younger people, online dating doesn’t discriminate when it comes to age!

• Despite having a large Millennial demographic, people of all ages can use Hinge.
• However, only about 2% of Hinge users are over 50.
• Another 8% of users are between 37 and 49.
• Apps such as SilverSingles, eharmony, and Elite Singles are designed explicitly for seniors and older adults.

Is Hinge More Popular than Tinder?

Although Hinge is a top-rated online dating app, it’s nowhere near as popular as Tinder.

However, at scale, Hinge management believes they can reach roughly 63% of Tinder subscribers.

Because of the app’s effectiveness at creating long-term relationships, rather than one-night stands, management believes they can monetize their users at a much higher rate than Tinder.

But still:

• Tinder is considered the most popular platform among American dating app users.
• Tinder holds a 32% market share in the US dating app market.
• By the end of 2021, analysts estimated Tinder’s website would have more than 57 million visitors.
• In January 2021 alone, users downloaded Tinder more than 6.4 million times.
• Tinder is available almost anywhere globally, with active users in 196 countries.
• In 2020, 40% of all single, divorced, or widowed individuals had used Tinder.
• In both the US and Europe, Tinder accounted for more than 27% of all app downloads in the dating app category.

Is Hinge More Popular Than Bumble?

Bumble is also considered more popular than Hinge.

At least in the United States, Bumble is considered the second most popular dating app after Tinder.

• As of 2021, Bumble had some 45 million active users.
• Between 32% and 46% of Bumble users identify as female.

How Many Users On Hinge Are Looking For A Relationship?

So we know that Hinge is excellent at matching people with similar interests. And we also know it’s great at leading to first and second dates.

But how many couples meet on Hinge? And how many of those meetings lead to marriage and children?

• Hinge is quickly growing when it comes to leading to long-term relationships and marriage.
• As of 2019, an estimated 3% of newlyweds had met via Hinge.
• One year later, that number had increased to about 12% of all newlyweds.
• In 2018, Hinge launched a new data-gathering feature to find exactly how many of its users go on dates and find true love.
• On average, dating app users match with about 16 people before finding someone to call their own.

Hinge And Casual Encounters

Even though Hinge is designed as an app for users to find true love, people will always use dating apps to find others for quick hookups and casual encounters.

• Most Hinge users seek a genuine match rather than a quick hookup or one-night stand.
• Still, people can use Hinge to meet others looking for casual encounters.
• Hinge uses an algorithm to match its users with similar people.
• Therefore, if a user includes keywords like “casual encounter” or “hookups” in their profile, there’s an increased chance to match them with others looking for the same thing.
• Hinge users looking for something casual are generally more willing to pursue matches with different dating priorities than them.

Sexuality On Hinge

Like most dating apps, Hinge realizes that dating is no longer just about males and females.

In fact, more than 50% of online dating app users in the United States identify as part of the LGBTQ community.

That’s why, today, Hinge offers the option to identify as a wide range of sexualities and genders, including male, female, non-binary, gay, lesbian, bisexual, and more.

• Since mid-2019, Hinge has seen a 30% increase in users identifying as gay.
• In one famous match, presidential candidate Pete Buttigieg is said to have met his husband, Chasten Glezman, while using Hinge.
• Grindr is the leading dating app for gay men and LGBTQ users.
• Grindr boasts some 3.6 million active daily users.

Sources

• Similarweb
• Business of Apps
• Statista
• Business of Apps
• Refinery29
• Business Insider