Vibrators Statistics (2023 Data) – How Many Women Use Vibrators?

Vibrators have been helping couples and singles through some of the best and worst times, but there’s a lot to learn about their usage still. In fact, it turns out that over half of America’s population actually owns a vibrator of their own.

Back in 2009, Indiana University did a survey to find out that 53 percent of women and 45 percent of men actually owned a vibrator, but a lot has changed since then.

Between the typical change of perception towards the toys and the quarantine the world just experienced, vibrators have become the best friend for even more people all over the world.

how many people use vibrators

Vibrator Key Statistics

  • 81% of women wish they hadn’t waited so long to buy their first vibrator.
  • Of all the sex toys out there, vibrators are the most popular.
  • 95% of people that used a vibrator found that it helps them orgasm every time.
  • 25% of American women stated that they actually use their vibrator several times within a week.
  • 76.6 million Americans own a vibrator.
  • Only 39% of women used a vibrator to spice up their sex life while 51.9% of men used it to add spice.
  • It was found that hetero men actually liked the inclusion of a vibrator in their sex life simply because of the pleasure their partners got from it.

Sources

How Many People Are Actually Using Vibrators In 2023?
Who Uses Vibrators The Most?
Are Vibrators Ok To Use At Any Age?
What Do People Look For In A Vibrator?
Are There Any Adverse Reactions To Using A Vibrator?
Do Men Use Vibrators?
Why Don’t People Try Vibrators?
Why Are People Worried About Owning A Vibrator?
Do People Use Vibrators Alone Or With Their Partners?
How Do Most Men Feel About Their Partner Using A Vibrator?
What’s A Good Age To Get Your First Vibrator?

How Many People Are Actually Using Vibrators In 2023?


Well, it turns out that the numbers from 2009 have definitely climbed to the point that the majority of the population actually owns a vibrator.

  • 54 percent of males own a vibrator, and 69 percent of women own a vibrator. Nice!
  • According to a lot of couples, it turns out that the pandemic is to blame (or thank) for the rise in kinkiness and toy use.
  • 42 percent of couples felt even kinkier than they did before using a vibrator, due to the pandemic and quarantine,
  • 900,000 to 1.5 million vibrators are sold to men and women every month in America.

Sources

Who Uses Vibrators The Most?


There is always the question of whether or not men will find pleasure from using vibrators or if it’s solely pleasurable for women, but with all the different types of vibrators out there, there’s actually something for everyone.

Not to mention, vibrators have their use before, during, and after sex that will help stimulate the experience even more than it already is. Let’s break it down.

Vibrators Usage By Sex

Amazingly, married women top the charts for people that own a vibrator.

  • 50.9% of married women own a vibrator
  • 25.4% of single women own a vibrator

On the men’s side of things:

  • 31.4% of men say that they only introduced vibrators into the bedroom because of their partner’s request
  • 6.8% of men said that they use vibrators so that they can get an orgasm themself.

Vibrators Usage By Sexual Orientation

  • Heterosexual people make up 91.3% of vibrators users
  • Homosexual users make up 2.5% of vibrators users
  • Bisexuals only make up 5.2% of vibrators users
  • Those that classify as “other” made up 1% of all vibrators users

Vibrators Usage By Ethnicity

  • 70.6% of vibrators users in the world are white people
  • 11.1% of vibrator users are black people
  • 13.4% of vibrator users are Hispanic
  • 4.9% of vibrator users classify as “other”

Sources

Are Vibrators Ok To Use At Any Age?


Absolutely! In fact, the user statistics on that might blow your mind a bit. Age doesn’t matter when it comes to vibrators, and certain styles are even designed to help with age related difficulties.

While the majority of users come from middle ages, seniors and young adults had their fair share of excitement as well.

When it comes to age, senior citizens almost matched the young adult percentage!

  • 14.7% of vibrator users are between the ages of 18 and 24
  • 21.5% of vibrator users are between the ages of 25 and 34
  • 26.4% of vibrator users are between the ages of 35 and 44
  • 23% of vibrator users are between the ages of 45 and 54
  • 14.4% were between the ages of 55 and 60

What Do People Look For In A Vibrator?


Preference is subjective, but it seems as though quite a few consumers seem to look for specific things. With a plethora of options out there, it makes it easy to find the right one for the job.

Also, with vibrators becoming more mainstream, more adult shop workers are much more knowledgeable about the products and which ones fit the right customer.

  • According to a Minna survey from 2020, women search for these features most when it comes to vibrators.
    • 18% of vibrator users look for body-safe materials
    • 18% of vibrator users prefer a vibrator that’s easy to use
    • 18% of vibrator users want one with a strong motor
    • 13% of vibrator users need one that is waterproof
    • 11% of vibrator users are looking for a discreet model
    • 7% of vibrator users go off what was recommended to them
    • 6% of vibrator users go off of best reviewed products
    • 5% of vibrator users are simply looking for a cute color
    • 5% of vibrator users want one with a cute shape
  • In fact, only 7% of women looked for a vibrator that was realistically shaped as a penis.

Sources

Are There Any Adverse Reactions To Using A Vibrator?


Everything comes with a warning label nowadays, and sex toys are no exception. As for vibrators, it seems that most people experienced nothing more or less than pleasure.

When there were reactions to using a vibrator that were unsavory, many professionals simply recommended taking a break from the toy to give their body time to recoup.

  • 71.5% of women reported that they had no adverse reactions to their vibrators.
  • 16% of women mentioned that they experienced a bit of numbness around the area of use.
  • 3% of women stated that they experienced actual pain around the area of use.
  • 8% of women mentioned an abnormal amount of swelling around the area of use.
  • 10% of women stated that they had a sensation of irritation around the area of use.
  • 1% of women reported cracks and sores around the area of use.

Do Men Use Vibrators?

Of course they do! In fact, there are probably more men out there than you’d think that use a vibrator with or without a partner.

While the more traditional sense of a vibrator can be used, there are also vibrating cock rings that are designed to maximize pleasure for the man as well.

  • 54% of men report using a vibrator
    • 10% of them used one within the month
    • 14% stated that they used one within the year
    • 21% said that it had been over a year since they used one.
  • Men that used a vibrator more recently stated that they experienced heightened benefits in the areas of erectile function, intercourse satisfaction, orgasmic function, and sexual desire.
  • Men who used vibrators were also more likely to perform self sexual health checks, such as testicular exams.

Sources

Why Don’t People Try Vibrators?

After hearing some of the benefits of using a vibrator, one might wonder why someone wouldn’t want to try one right now.

Sex toys, in general, still have somewhat of a stigma surrounding them, but vibrators might not be your thing.

  • 22% of women have no idea where to start when it comes to buying their first one.
  • 22% of women simply aren’t interested in them.
  • 13% of women live with their parents and don’t want to risk it being found.
  • 12% of women find them intimidating.
  • 11% of women are embarrassed with the idea of owning one.
  • 8% of women actually don’t masturbate.
  • 5% of women think that it will affect their orgasm while they’re having sex with their partner.
  • 4% of women don’t buy one for religious reasons.
  • 3% of women are worried about what their partner will think about them having one.

Sources

Why Are People Worried About Owning A Vibrator?


Well, most of the reasons are ones that you might’ve guessed, and the majority of people just don’t know anything about them.

There are plenty of sites and people that understand completely what it’s like to buy your first vibrator and using that knowledge might be your one way ticket to pleasure town!

  • 31% of women just don’t know how they work.
  • 26% of women are worried about what their partners will think about them wanting to add one to the bedroom routine.
  • 20% of women think that they’ll hurt or damage their vagina.
  • 17% of women say that their partners have openly voiced that they don’t like the idea of using one.
  • 6% of women think that they’re just too sexual for their personal tastes.

Do People Use Vibrators Alone Or With Their Partners?

Using toys in the bedroom can only heighten your sexual IQ with your partner, and it looks like most people agree.

That’s not to say that vibrators can’t be used on their own. In fact, some vibrators also have bluetooth capabilities so that your partner can control the settings while they’re at work or in the other room!

  • For those that are single…
    • 46.3% of single women use vibrators while masturbating.
    • 16.6% of single men use vibrators while masturbating.
  • For those that used vibrators during foreplay…
    • 40.9% of women used vibrators during foreplay.
    • 40.5% of men used vibrators on either themselves or their partners during foreplay.
  • For those that used vibrators during sex…
    • 37.3% of women used them during the act.
    • 36% of men used vibrators during sex.

Sources

How Do Most Men Feel About Their Partner Using A Vibrator?

Majority of partners are worried about what men seem to think about vibrators being introduced into the bedroom scene, but the statistics might surprise you.

Men seem to be more and more open to introducing vibrators in their sex life, and the majority of them are supportive of it now.

While some people enjoy it for the fact that it helps with the foreplay portion of the bedroom, others understand a vibrators benefits when it comes to masturbation as well.

  • It turns out that 66% of people who are in established relationships use vibrators with both parties knowing.
  • Of people who use vibrators, 60% said that their partners are fully aware of its usage.
    • 18% of vibrator users said that they knew about it from the very beginning.
    • 38% of vibrator users said that they found out about it or it was introduced after dating for a month or more.
    • 44% of vibrator users said that it wasn’t introduced or found out until after a year of dating.
  • No matter which direction it went, it was found that vibrators being introduced helped open up communication and sexual satisfaction with people’s partners.

What’s A Good Age To Get Your First Vibrator?

While you’re never too old to get your first vibrator, this age range is the widest of any statistics on this list.

Whether you’re going to buy your first vibrator or got one as a gift, there’s no wrong time to start your journey to find the best fit for you.

Many women found that the first couple vibrators they bought got the job done, but they just weren’t the best fit. In fact, their first one was usually just a test vibrator to see if it would work for them.

  • 6.9% of women stated that they never bought one ever.
  • 6.3% of women said that they were 40 years or older.
  • 8.3% of women said that they were between the ages of 30 and 39
  • 10.3% of women were between the ages of 26 and 29.
  • 15.6% of women were between the ages of 23 and 25.
  • 38.3% of women were between the ages of 18 and 22.
  • 14.3% of women were under the age of 18!

Vibrators are a fantastic way to add a little spice to your sex life whether you’re with a partner or alone, and there are plenty of models and types to choose from.

While the topic of vibrators might’ve been taboo ten years ago, at this point in time, they have become much more mainstream.


Sources:

https://citeseerx.ist.psu.edu/pdf/258e3df463b0f82ff83d836a558df51ef32aceae
https://www2.uned.es/saludsexual/soyalumno/materiales/docs/interesgeneral/PrevalenceandCharacteristicsofVibratorUsEbyMeNintheUSA.pdf
https://minnalife.com/blogs/news/we-surveyed-a-thousand-women-about-their-first-sex-toy-here-are-the-surprising-results-1
https://www.adameve.com/sex-guides/products/sex-toys/beginner-guides/sex-toy-vibrator-use-64755-1845.aspx
https://journals.sagepub.com/doi/abs/10.1177/1097184×15595082
https://www.cosmopolitan.com/uk/love-sex/sex/a32914665/how-men-feel-women-masturbate-sex/

About Katherin Winnick

Katherine (she/her) leverages her extensive sex toy knowledge to provide guidance on both sex toys and sex. Holding a magna cum laude degree in Sex Therapy, Kat's academic achievements are complemented by her hands-on testing of over 250 sex toys, a skill she refined during her time working as a professional dominatrix in New York City. Katherine's advice has appeared on Cosmopolitan, Romper, WomensHealth, Glamour, Healthline and more. Learn more or contact her on Twitter.

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