OnlyFans Statistics [2023 Data] - Is OnlyFans Declining?

Most of us have heard of OnlyFans, the subscription-based social media site, where users either sell or purchase original content from each other.

Even though the platform is designed for artists, entertainers, and anyone with a story to sell, today, it’s primarily known for its users who sell X-rated content.

And that left us wondering: how many people use OnlyFans? How much can you earn? And are there any other competitors you should be aware of?

Let’s find out!

How Many People Are On OnlyFans?
Who Uses OnlyFans?
Is OnlyFans Declining?
How Many Content Creators Are On OnlyFans?
OnlyFans Website Visits By Country
Which Country Uses OnlyFans The Most?
What Countries Does OnlyFans Work In?
How Much Does OnlyFans Generate In Revenue?
OnlyFans Gross Revenue
How Much Can You Earn On OnlyFans?
How Much Does The Average OnlyFans Make?
Do You Have To Pay Tax On OnlyFans?
Do Men Make Money On OnlyFans?
What Company Will Replace OnlyFans?
OnlyFans Competitors – Unique Selling Propositions
Did OnlyFans Ban Porn?
References

OnlyFans – Key Statistics

OnlyFans pays out more than $5 billion (£4.1 bn) per year to its content creators.
The platform is valued at $18 billion (£15 bn).
The top 0.1% of content creators earn $100,000 or more per month (£84k).
The top 1% of creators make more than $6,000 per month (£5k).
Blac Chyna is worth $20 million per month from her OnlyFans (£16.7 mil)
Bella Thorne earns $11 million USD per month on OnlyFans (£9.2 mil)
80% of content creators earn $100 or less per month (£83).
82% of content creators charge less than $20 per month (£16).
Most content creators earn between $150 and $180 per month (£125 – £150).
There are more than 187 million registered users on OnlyFans
The site hosts more than 1.5 million creators of adult content.
In September 2022, the site had more than 22.5 million unique pieces of content.
The website had more than 1.04 billion website visits in December 2022.
On average, visitors spend just under 20 minutes browsing the site.
89.5% of OnlyFans users are married.
More than half a million people visit and join the site each day.
At the beginning of the COVID-19 pandemic, OnlyFans saw a 75% increase in new user signups.
OnlyFans is the 47th most visited website.
From 2019 to 2020, OnlyFans saw a 510% increase in new registered users.
OnlyFans has more than 1,000 employees.
Most OnlyFans web traffic comes from the United States. Americans visited the site 248 million times in January 2022.
The company’s revenue has been growing at a compound annual growth rate of 174%.
The platform once processed more than $18 million in a single day to creators (£15 mil)
To date, OnlyFans has paid £100m in UK corporation tax to the HMRC (UK’s tax authority)
OnlyFans was founded by Tim Stokely with a £10,000 loan from his father
OnlyFans sole owner Leonid Ravinsky received £433 mil in dividends in 2022
Leonid Ravinksy earned around £1 mil per day in 2022
OnlyFans CEO Amrapali Gan recently claimed OnlyFans to be a “UK Success Story“

How Many People Are On OnlyFans?

It’s important to note that not everyone who is on OnlyFans uses it to access X-rated content.

There are many musicians, fitness coaches, chefs, comedians, and other entertainers who use the platform to create, share, and monetize content.

But that leaves us wondering how many people in total use OnlyFans.

OnlyFans has more than 187 million registered users.
The site boasts more than 1.5 million adult content creators.
OnlyFans has more than 450,000 followers on its Twitter account.
As of September 2022, the platform hosted more than 22.5 million unique pieces of user-generated content.
This amount of content represents a 31% increase compared to January 2022.
The platform added one hundred forty-one thousand two hundred forty-one new accounts in September 2022.
In September 2022, more than 344,000 creator account applications were submitted to OnlyFans – Only 41% were approved.
OnlyFans has reported that it hosts more than 2.1 million content creators.
In January 2022, the site had more than 39 million unique website visits.
In December 2022, the website had more than 1.04 billion website visits.
Website visitors spend an average of 19 minutes and 41 seconds browsing OnlyFans.
As many as 500,000 new people visit and join the site each day.

Who Uses OnlyFans?

So now we know that all sorts of people use OnlyFans, not just adult performers.

But who’s using the platform the most? Men or women?

The core audience for the OnlyFans platform is primarily male.
46% of men report accessing sexually explicit material, such as OnlyFans content, during a typical week.
16% to 43% of women admit to accessing sexually explicit content every week.
Most OnlyFans users are between the ages of 35 and 44.
More than 20% of OnlyFans traffic comes from Google.
Not all creators on OnlyFans generate adult content. However, more than 70% of all content on the platform is deemed X-rated.

Is OnlyFans Declining?

While many people have heard that OnlyFans is declining, the fact is that it’s one of the fastest-growing social media sites in the world.

Due to the record number of people staying at home with nothing better to do, the site gained notoriety almost overnight during to COVID-19 pandemic. In fact:

OnlyFans saw a 75% increase in new user signups between March and April 2020.

And it hasn’t stopped growing since!

OnlyFans is ranked as the 47th most visited website in the world.
Between 2019 and 2020, registered users increased by 510%.
The number of registered users increased from 13.5 million to 82.3 million during the same period.
The number of employees working for OnlyFans (not content creators) grows between 2% to 3% each month.
OnlyFans is believed to have more than 1,000 employees worldwide.

How Many Content Creators Are On OnlyFans?

As we can see, OnlyFans has seen steady growth since its inception in 2016. Each year, a growing number of content creators and consumers join the platform.

But just how many people use OnlyFans to create and share content?

Date	# Of Content Creators
December 2019	100000
May 2020	450000
December 2020	1 Million
February 2021	1.2 Million
September 2021	1.5 Million
December 2022	2.1 Million

OnlyFans Website Visits By Country

Below, we take a look at the total number of visits to the OnlyFans website based on country. Note that these numbers are based on visits from both mobile and desktop users.

Country	All Device Visits	% Of Total Site Visits
United States	449.1M	43.20%
United Kingdom	59.3M	5.70%
Mexico	44.6M	4.29%
Canada	38.7M	3.72%
Spain	32.2M	3.09%

*Data from December, 2022

Which Country Uses OnlyFans The Most?

As we can see, most of the website’s traffic comes from North America and Europe.

While there are also plenty of OnlyFans users in other countries, the number of visits coming from the United States vastly outweighs the amount of traffic coming from anywhere else in the world.

It seems that Americans just can’t get enough OnlyFans!

In December 2022, the site registered more than 1 billion unique visits.
The vast majority of OnlyFans website traffic comes from the United States.
In January 2022, Americans visited the site 248 million times.
The United Kingdom uses OnlyFans the second most. In January 2022, UK users visited the site 23.5 million times.
Canada is the third biggest consumer of OnlyFans content, amassing 13 million unique website visits in January 2022.

What Countries Does OnlyFans Work In?

OnlyFans is available in most countries, including the United States, Canada, the UK, Netherlands, Spain, and Mexico.

However, there are some countries where the content creation platform is banned.

OnlyFans is not currently accessible in more conservative nations, such as Dubai, India, Russia, and Belarus.
Users may still access OnlyFans in these countries by using a VPN or proxy server despite being banned.

How Much Does OnlyFans Generate In Revenue?

With millions of content creators, and hundreds of hundreds more website users, OnlyFans should be generating plenty of revenue right?

But how exactly does OnlyFans earn its revenue? And how much does the platform generate in annual revenue?

OnlyFans reported net revenue of $2.5 billion USD in 2022.
By 2022, net revenues had increased to an estimated $2.5 billion USD.
The platform has seen more than a 108% increase in revenue between 2021 and 2022.
OnlyFans charges its content creators a 20% fee on all transactions.
OnlyFans recently processed more than 18$ million USD in a single day as payouts to its content creators.
The platform has been valued at more than $18 billion.
OnlyFans pays out an estimated $5 billion in creator payments yearly.
The site is owned by a UK-based company, Fenix International Limited.
Fenix International Limited reported gross revenue of 4.8 billion USD in November 2021.
The company’s revenue has grown at a CAGR of more than 108% between 2021 and 2022.
OnlyFans is a privately-owned company, meaning it has not received any funding by selling stock shares to the public.
In 2021, OnlyFans announced its intention to go public via IPO. However, any further action related to this has yet to materialize.
Leonid Radvinsky purchased a 75% majority share in the company in 2018.
Since 2020, Radvinsky has earned well over $500 million USD from his investment in OnlyFans.
Radvinsky owns just under 100 adult-theme website domains.

OnlyFans Net Revenue 2020 -2022

Below, we take a look at OnlyFans’ net revenue over the past three years.

Note that net revenue is the company’s income after all additional expenses, cost of goods sold, depreciation, interest, and taxes are paid.

Year	Gross Revenue
2020	$0.38 billion USD
2021	$1.2 billion USD
2022	$2.5 billion USD

How Much Can You Earn On OnlyFans?

Like many other social media sites, one feature that helps make OnlyFans so popular is allowing users to monetize their content.

OnlyFans content creators can hide their content behind a subscription paywall, allowing access only to those who subscribe. The site also enables content creators to accept tips, offer exclusive custom content, and create pay-per-view content.

Subscriptions can be based on daily, weekly, or monthly periods, allowing great flexibility for content creators and their fans.

But just how much can you earn using OnlyFans?

The top 0.1% of OnlyFans content creators earn more than $100,000 USD per month.
The top 1% of OnlyFans content creators make more than $6,000 USD per month.
The top 1% generate more than 33% of all platform revenue.
The top 10% of OnlyFans content creators earn more than $1,000 USD per month.
Creators charge a minimum of $4.99 USD per month to access their content.
Creators cannot charge more than $49.00 USD per month.
The average subscription price for OnlyFans access is $7.20 USD per month.
Blac Chyna, Bella Thorne, and Cardi B are three of the platform’s top earners.
Blac Chyna earns an estimated $20 million USD per month.
Bella Thorne earns an average income of $11 million USD per month.
Bella Thorne is said to have made more than $1,000,000 USD in a single day.
Cardi B earns an estimated $9.34 million USD per month.
Belle Delphine is another popular OnlyFans content creator who earns more than $2,000,000 USD per month.
Corinna Kopf, a popular YouTuber, has said she made more than $4.2 million in just over two months.

How Much Does The Average OnlyFans Make?

Most content creators do not generate millions of dollars in income by sharing content. So how much does the average OnlyFans content creator make?

More than 80% of OnlyFans content creators make less than $100 USD per month.
82% of OnlyFans content creators charge less than $20 USD per month for their content.
The average content creator has about 21 subscribers.
Most content creators earn an average of approximately $150 to $180 USD per month.
The average hourly rate for a content creator is about $15 USD per hour.
Content creators are charged a 20% fee for all transactions through the platform.

Do You Have To Pay Tax On OnlyFans?

Yes, just like any other type of income, money earned through OnlyFans is subject to national income tax in all jurisdictions.

Content creators are considered independent contractors who must record and file their incomes independently of the OnlyFans platform.

So although creating content on the platform might seem like an easy way to make a bit of extra cash, it’s important to understand that all income is subject to tax and other fees.

Tips and other gratuities are subject to national income tax.
OnlyFans earnings are added onto an individual’s yearly income, which falls into an income tax bracket ranging from 20% to 45% depending on where you live.
Creators may deduct allowable expenses from their earnings.
Higher-income content creators may make themselves eligible for tax breaks by establishing a limited liability company.

Do Men Make Money On OnlyFans?

Although OnlyFans content creators are primarily female, many men also earn income using the platform.

Just like women, gay, straight, and LGBTQ+ men can create and share adult content via OnlyFans, generate subscription-based income, and receive tips and other gratuities for their content.

The average male content creator on OnlyFans earns between $80 to $150 USD per month from subscription revenue.
Very little information is available on how many men have a public OnlyFans account.

What Company Will Replace OnlyFans?

While it isn’t going away any time soon, there are many other alternative platforms in direct competition with OnlyFans. Each of the following platforms have unique characteristics that set it apart from OnlyFans.

Some of OnlyFans’ most significant competitors are:

Fansly
AdmireMe
ManyVids
Fanvue
Flirtback
FanCentro
Unlockd
AdultNode
Unfiltrd

OnlyFans Competitors – Unique Selling Propositions

Platform	Unique Selling Proposition
Fansly	Very similar to OnlyFans - best for adult content creators.
AdmireMe	Best for UK-based adult content creators
ManyVids	Allows users to sell individual videos.
Fanvue	Best for mild adult content.
Flirtback	Best for mild adult content.
FanCentro	Very similar to OnlyFans - best for adult content creators.
Unlockd	Lower transactions fees than OnlyFans
AdultNode	Lower transactions fees than OnlyFans
Unfiltrd	Lower transactions fees than OnlyFans

Did OnlyFans Ban Porn?

In 2016, OnlyFans shocked its users when it announced that its terms and conditions did not allow users to share pornographic or sexually explicit content.

The reason for wanting to ban adult content was due to the platform’s parent company, Fenix International Limited, experiencing difficulty securing deals with payment systems and banks over reputational fears.

So did OnlyFans ban X-rated content? Let’s take a look at what’s happened since then.

In 2018, Leonid Radvinsky, an American businessman and pornographer, purchased a majority share in the company.
The same year, the company updated its terms and conditions allowing users to create and share adult content.
In 2021, they announced once again the intention to ban sexually explicit content, but retracted their intent due to harsh criticism from its users.

As of 2022, the company said it had secured the necessary assurances to continue processing payments effectively.

To date, payments to content creators can be made directly via credit and debit cards, whereas third-party payment services, such as PayPal, are not accepted.

Sources

OnlyFans Statistics [2023 Data] – Is OnlyFans Declining?

OnlyFans – Key Statistics