Sex Toys Statistics 2024 – Surveys, Studies and Random Facts

As one of the pioneers of the sex toy blogging landscape (10 years and counting) I have seen a lot of toys coming and going. We recently surveyed 44,502 American men and women, together with studying over 100 reports, statistics and researches. We summarized our findings below.

Enjoy!


Sex Toys Industry Statistics & Facts [2024 Data Report]

Who uses sex toys more often, men or women? What are the biggest names in the sex toys industry?

And what does the future of the adult sex toy industry look like?

If you’ve ever asked any of these questions, we’ve got the perfect article for you!

Below, we’ve combed through dozens of market reports, research papers, and magazine editorials to bring you the best, most up-to-date statistics on the sex toys industry!

Let’s dive in!

sex toy industry statistics facts

The Sex Toys Industry – Key Statistics

  • The global sex toys market has an estimated value of $32.72 billion USD
  • The total market size of the US adult store industry is estimated at $11 billion USD.
  • The global sex toys industry is expected to grow at a CAGR of 8.4% between 2022 and 2030.
  • With a CAGR of 8.4%, the total market size for the industry is expected to attain more than $62 billion by 2030.
  • Lovehoney Group estimates that nearly 70% of its customers are in long-term relationships.
  • 82% of American females possess at least one pleasure-related device or sexual wellness product.
  • 60% to 65% of women have used sex toys.
  • 60% of US female consumers over 18 own sexual lubricants.
  • The female sex toys market is poised to grow at a CAGR of 11% between 2019 and 2024.
  • In 2019, the male sex toy market size was estimated at $15,390 million USD.
  • With a predicted CAGR of 7.5%, the male sex toy market could reach $31,699 million USD by 2029.
  • Europeans buy more sex toys than Americans.
  • As many as 70% of Italian men and women have purchased or used a sex toy in the past.
  • Dildos account for more than 24% of the global sex toys industry.
  • The rise of eCommerce is one of the most significant factors contributing to the industry’s growth.
  • China and India are two of the fastest-growing sex toy markets in the world.
  • There are virtually no regulatory bodies controlling the manufacture, distribution, or retail of sex toys in the United States and Canada.
  • The use of phthalates in sex toys made of jelly plastic is unregulated, unstudied, and may present serious health risks to users.
  • With country-wide lockdowns during the COVID-19 pandemic, the sex toy industry has seen a significant boost in the sale of adult toys.

What Is The Global Sex Toys Market Size Today?

Humanity has constantly shifted between being sexually free and being repressed.

However, in recent decades, sex has become more accepted.

Thanks to the sexual liberation and sex positivity movements that started taking off in the 1960s, people everywhere now have better sex, with less shame, stigma, and taboo attached.

Therefore, it’s not surprising to learn that the sex toy, sexual wellness, and sex tech industry are thriving.

  • As of 2022, the global sex toys market had an estimated value of $32.72 billion USD.
  • Compared to its 2017 valuation of $21.69 billion USD (£18 billion), the global market for sex toys has undergone more than a 50% increase in size.
  • The sexual wellness industry is estimated to reach a market size of $125 billion USD by 2026, representing a 101% increase from 2020.
  • The combination of technology and innovative new forms of sex toys is giving birth to a new industry known as sex tech.

How Big Is The US Sex Toys Market?

  • The total market size of the US adult store industry is estimated at $11 billion USD.
  • There are roughly 8,766 adult stores currently operating in the United States.
  • The adult store industry employs nearly 40,000 individuals nationwide.
  • Celebrity collaborations are becoming an increasingly popular tactic used by US sex toy manufacturers, distributors, and retailers to get their products in front of a mainstream audience.

How Fast Is The Global Sex Toy Market Expected To Grow?

If we look back 25, 50, or even 100 years ago, sex toys were an overall taboo and controversial topic of conversation.

Today, however, the controversy and stigma of using sex toys and pleasure products have been replaced by millions of people worldwide who enjoy playing with them from time to time.

In turn, the sex toys industry has burgeoned to epic proportions and is only expected to continue to grow well into the future.

Let’s take a look at just how big and how fast the industry is growing.

What Is The CAGR For The Global Sex Toys Market?

  • The global sex toys industry is expected to grow at a CAGR of 8.4% between 2022 and 2030.
  • With a CAGR of 8.4%, the total market size for the industry is expected to attain more than $62 billion by 2030.

What Is The Forecasted Size Of The Global Sex Toys Market?

What Is The Forecasted Size Of The Global Sex Toys Market?
YearApproximate Market Size With CAGR Of 8.4%
2022$32720000000
2023$35468480000
2024$38447832320
2025$41677450234
2026$45178356054
2027$48973337963
2028$53087098352
2029$57546414613
2030$62380313441

What Is The Sex Tech Market?

Although it’s much less known than the traditional sex toy industry, sex tech is quickly rising as one of the most rapidly growing sectors in the sex toy industry.

Sex tech refers to any adult product, service, software, or virtual platform that enables or improves sexual experiences.

While many sex tech products are designed for average consumers, applications for sex tech products also include helping those with paralysis, deformities, or other disabilities attain a better and more satisfying sex life.

  • The development of Bluetooth-enabled and app-controlled sex toys is known as “teledildonics.”
  • Bumpn is a sex tech company that designs adult toys for individuals with dexterity problems.
  • Vibio is another sex tech company that designs and builds hands-free vibrators to assist people with physical disabilities in achieving more satisfaction.
  • Introverts are less likely to engage with sex tech products.
  • Fear, depression, and loneliness are some of the most substantial reasons for people seeking sex tech products.
  • Safer sex and healthier sexual practices are major contributing factors to the growth of the sex tech industry.
  • In 2022, Lovehoney Group launched one of the first virtual sexual wellness spaces in the Metaverse.
  • Some of the most extensive product categories in the sex tech industry are virtual reality pornography, Bluetooth and app-enabled sex toys, sex robots, and virtual sex interfaces.
  • Digisexual is a new buzzword that describes individuals who prefer digitized sex rather than real-life sex.
  • Blockchain technology is being looked at to increase anonymity and prevent digital sex apps and virtual sex tech products from being “de-platformed” by companies like Facebook or YouTube for violating their community standards.

What Is The Estimated Sex Tech Market Size?

  • The sex tech industry was estimated at $50 billion USD in 2020 and had been estimated to grow at a CAGR of 30%.
  • In 2021, the sex tech and sexual wellness markets had a combined market size of roughly $400 million USD.
  • By 2022, the market size for these industries will reach a combined value of $490 million.
  • These industries have a combined estimated CAGR of 18.9% between 2022 and 2032.
  • By 2032, the sex tech and wellness industries are estimated to reach a combined market size of $2.8 billion USD.
  • North America has a 30% share of the sex tech and sexual health markets.
  • Between 2015 and 2021, the sex tech and wellness industries grew at a CAGR of 22.4%.
  • By 2032, it’s estimated that these industries will attain record sales worth $30 million USD.
  • The United States accounts for more than $10.7 million of the global sex tech and wellness market value.
  • The US sex tech and wellness markets are estimated to reach a staggering $821 million USD by 2032.
  • The Asia Pacific market is expected to be the region that sees the fastest growth due to the prevalence of STIs and increased government initiatives promoting sexual wellness.
  • The Chinese sex tech and wellness markets are estimated to grow at a CAGR of 18.1%.
  • The Japanese sex tech market is estimated to grow at a CAGR of 16.9%.

Key Companies & Market Share Insights

In the past, sex toys were viewed as something people only used when their sex life had failed.

Today, on the other hand, men, women, and couples everywhere are using sex toys, and many report that their erotic lives are better than ever.

This has led to a significant boom in companies wanting to participate in a constantly growing industry.

And while smaller manufacturers, distributors, and retailers often come and go, today, a handful of companies dominate the industry.

Who Are The Key Players In The Sex Toys Market?

Below, we’ve listed some of the biggest names in the sex toy market based on their past revenue and product lines.

Of course, these are only a handful of the industry’s key players.

But as you can see, even producers of household consumer goods, such as Church & Dwight Co. and Reckitt Benckiser Group are leading the sex toy, sex tech, and sexual wellness industry into the future.

Who are the key players in the sex toys market?
Company NameRevenue (USD)Product Line(s)
Church & Dwight Co.$5.31BTrojan Brand
Reckitt Benckiser Group$13.52BDurex
LELO$40MLELO luxury sex toys
Doc Johnson Enterprises$135MTRYST Multi Erogenous Silicone Massager and the OptiMALE Rechargeable Vibrating C-Ring
Lovehoney Group$100MLovehoney, Lovehoney Lingerie, We-Vibe, Womanizer, Fifty Shades Of Grey, Happy Rabbit, Pjur, Arcwave, Lovehoney Desire, Tracey Cox, and Romp
Bms Factory$5MPowerBullet
Tenga Co.$1MTenga Cup, Tenga Flip Hole, Tenga 3D, Tenga Egg, VI-BO, Iroha, Tenga Spinner, Tenga Air-Tech

Who Are The Key Players In The Sex Tech And Wellness Industries?

  • Revaginate, Handi, Perfect V, Fur, Lovehoney Group, Doc Johnson Enterprises, HLL Lifecare, Adam & Eve Stores, Lifestyles, Intimate Organic, and Emjoy are just a few leading players in the sex tech and wellness market.
  • However, more prominent tech names like Apple, Alphabet, and even Facebook are looking into these industries as profitable ways to expand their product portfolios.

Which Regions Are The Most (And Least) Attractive For Vendors In The Sex Toys Industry?

Because of the popularity of sex toys today, it can be hard to pinpoint exactly where the most attractive regions are for sex toy vendors.

With the prevalence of online retailers and eCommerce stores that market erotic paraphernalia, it’s easier than ever for businesses to sell adult toys virtually anywhere in the world.

However, we’ve found a few key statistics that narrow down the best geographic region for selling adult toys.

  • Europeans buy more sex toys than Americans.
  • As many as 70% of Italian men and women have purchased or used a sex toy in the past.
  • North America holds the largest market share of the sex toy industry.
  • In Japan, consumers can find vending machines that sell sexual wellness and pleasure products.
  • On the other hand, countries such as India, Saudi Arabia, the UAE, Vietnam, Thailand, and Malaysia are a few countries with stringent laws or regulations against the possession or use of sex toys.
  • Therefore, these countries represent some of the least attractive regions for vendors.

What Are The Key Markets For The Sex Toys Industry?

While female sex toys are typically considered the most significant market segment, male sex toys, males who use female sex toys, and couples make up a considerable portion of the overall market.

  • Couples are one of the biggest demographics of sex toy buyers.
  • Lovehoney Group estimates that nearly 70% of its customers are in long-term relationships.
  • With 80% of females owning one, vibrators are the most commonly owned sex toy in the United States.
  • 60% to 65% of women have used sex toys.
  • 60% of US female consumers over 18 own sexual lubricants.
  • The female sex toys market is poised to grow at a CAGR of 11% between 2019 and 2024.
  • Within five years, the female sex toys market is expected to grow by about $6.9 billion USD.
  • An estimated 50% of American men admit to using a sex toy in the past.
  • In 2019, the male sex toy market size was estimated at $15,390 million USD.
  • With a predicted CAGR of 7.5%, the male sex toy market could reach $31,699 million USD by 2029.
  • Only 10% of survey participants admit owning a strap-on, masturbator, or sex doll, making them some of the least popular sex toys.

Which Segments Have The Largest Share In The Sex Toys Industry?

  • In 2021, the female adult toy segment held the single largest market share in the industry.
  • This segment is expected to grow at the second-highest CAGR in the industry.
  • In 2022, 82% of American females surveyed possessed at least one pleasure-related device or sexual wellness product.
  • As the most significant market segment, vibrators are expected to grow at a CAGR of 8.2%, with a project market valuation of just under $26 billion USD.
  • As the second leading market segment, dildos are expected to grow at a CAGR of 7.1%.
  • Regarding market share, dildos account for more than 24% of the global sex toys industry.
  • Single females are considered one of the leading contributors to the adult sex toy market’s overall growth.
  • As of 2021, North America held the largest regional market share of the industry thanks to the prevalence of countless retailers offering easy access to sex toys for North American consumers.

Distribution Channels For The Sex Toy Industry

Traditionally, sex toys have been sold almost exclusively in adult stores.

However, with the adoption of eCommerce, online retailers are now some of the leading distribution channels for sex toys and similar adult products.

  • Distribution channels for adult sex toys can be segmented into online stores, specialty (adult) stores, drug stores, specialty care stores, and traditional retail outlets or supermarkets.
  • As of 2021, online retailers and eCommerce platforms held the largest market share of sex toy sales.
  • Specialty (adult) stores should see relatively prominent growth within the next 5 to 10 years.

What Factors Are Driving The Growth Of The Sex Toys Industry?

As a species, it’s safe to say that human sexuality has come a long way in the past couple of hundred years.

Just over 100 years ago, American women didn’t even have the right to vote, let alone the ability to speak openly about their sexual health and pleasure.

On that note, it’s believed that the empowerment of women, and feminism as a whole, has played a significant role in driving growth in the industry.

This is why it’s no surprise that today, 4 of 5 females over 18 in the US have a vibrator.

But what are some of the other trends that are driving growth in the industry?

Key Sex Toys Market Trends

  • eCommerce is one of the most significant factors contributing to the industry’s growth.
  • Online retailer Lovehoney Group was launched in 2003 and has grown by approximately 35% year-over-year.
  • China and India are two of the fastest-growing sex toy markets in the world.
  • Sociodemographic factors in North America influence the type of toys consumers prefer and the frequency of use.
  • With many countries seeing increased disposable income, consumers demand increasingly innovative sex toys, including BDSM products, high-end, multi-functional vibrators, butt plugs, and anal toys.
  • The sex tech market has a predicted CAGR of 18.9% over the next decade, making innovative sex tech products one of the most profitable opportunities for existing and emerging industry players.
  • Growing LGBT populations and the rise of online sales and eCommerce are two of the most decisive driving factors for the sex toys industry in the coming years.
  • Innovative marketing techniques and celebrity collaborations with sex toy companies are also expected to contribute drastically to industry growth.

Key Sex Toys Market Challenges

Despite many emerging trends and opportunities in the industry, the widespread acceptance, adoption, and use of sex toys and erotic products remain a cultural taboo in many parts of the world.

Let’s look at a few other challenges the market will have to overcome in the future.

  • Stringent laws prohibiting the possession and use of sex toys in nations, such as Saudi Arabia and the United Arab Emirates (UAE), can seriously hamper the market’s growth in these regions.
  • Market growth is also quite challenging in countries like India, Vietnam, and Malaysia, where sex toys are not illegal, but their possession and usage are considered a cultural taboo.
  • China produces an estimated 70% of all sex toys. However, the pervasiveness of counterfeit products coming from China could hurt industry vendors in the future.
  • There’s a severe lack of regulation in the sex toy industry.
  • There are virtually no regulatory bodies controlling the manufacture, distribution, or retail of sex toys in the United States and Canada.
  • Manufacturers often take advantage of a “labeling loophole,” which allows them to sell their products as “novelty items.”
  • The US Food And Drug Administration only has regulatory control over three mass-produced vibrators.
  • However, this is only because they are labeled and marketed as gynecological and obstetrical therapeutic medical devices.
  • The use of phthalates in sex toys made of jelly plastic is unregulated and unstudied and may present serious health risks to users.
  • Payment services, such as Paypal and Stripe, won’t allow businesses that are part of the “adult industry” to open accounts with them.

Impact Of COVID-19 On The Sex Toy Industry

Although the worldwide COVID-19 pandemic has caused a great deal of economic downturn, it has been a significant boon to the sex toys industry.

  • With country-wide lockdowns and more people staying at home than ever, the industry has seen a significant boost in the sale of adult toys.
  • Throughout the pandemic, there’s been a shift in sex toy usage toward app-enabled sex toys with Bluetooth connectivity.

References


Vibrators Statistics (2024 Data) – How Many Women Use Vibrators?

Vibrators have been helping couples and singles through some of the best and worst times, but there’s a lot to learn about their usage still. In fact, it turns out that over half of America’s population actually owns a vibrator of their own.

Back in 2009, Indiana University did a survey to find out that 53 percent of women and 45 percent of men actually owned a vibrator, but a lot has changed since then.

Between the typical change of perception towards the toys and the quarantine the world just experienced, vibrators have become the best friend for even more people all over the world.

how many people use vibrators

Vibrator Key Statistics

  • 81% of women wish they hadn’t waited so long to buy their first vibrator.
  • Of all the sex toys out there, vibrators are the most popular.
  • 95% of people that used a vibrator found that it helps them orgasm every time.
  • 25% of American women stated that they actually use their vibrator several times within a week.
  • 76.6 million Americans own a vibrator.
  • Only 39% of women used a vibrator to spice up their sex life while 51.9% of men used it to add spice.
  • It was found that hetero men actually liked the inclusion of a vibrator in their sex life simply because of the pleasure their partners got from it.

How Many People Are Actually Using Vibrators In 2024?

Well, it turns out that the numbers from 2009 have definitely climbed to the point that the majority of the population actually owns a vibrator.

  • 54 percent of males own a vibrator, and 69 percent of women own a vibrator. Nice!
  • According to a lot of couples, it turns out that the pandemic is to blame (or thank) for the rise in kinkiness and toy use.
  • 42 percent of couples felt even kinkier than they did before using a vibrator, due to the pandemic and quarantine,
  • 900,000 to 1.5 million vibrators are sold to men and women every month in America.

Who Uses Vibrators The Most?

There is always the question of whether or not men will find pleasure from using vibrators or if it’s solely pleasurable for women, but with all the different types of vibrators out there, there’s actually something for everyone.

Not to mention, vibrators have their use before, during, and after sex that will help stimulate the experience even more than it already is. Let’s break it down.

Vibrators Usage By Sex

Amazingly, married women top the charts for people that own a vibrator.

  • 50.9% of married women own a vibrator
  • 25.4% of single women own a vibrator

On the men’s side of things:

  • 31.4% of men say that they only introduced vibrators into the bedroom because of their partner’s request
  • 6.8% of men said that they use vibrators so that they can get an orgasm themself.

Vibrators Usage By Sexual Orientation

  • Heterosexual people make up 91.3% of vibrators users
  • Homosexual users make up 2.5% of vibrators users
  • Bisexuals only make up 5.2% of vibrators users
  • Those that classify as “other” made up 1% of all vibrators users

Vibrators Usage By Ethnicity

  • 70.6% of vibrators users in the world are white people
  • 11.1% of vibrator users are black people
  • 13.4% of vibrator users are Hispanic
  • 4.9% of vibrator users classify as “other”

Are Vibrators Ok To Use At Any Age?

Absolutely! In fact, the user statistics on that might blow your mind a bit. Age doesn’t matter when it comes to vibrators, and certain styles are even designed to help with age related difficulties.

While the majority of users come from middle ages, seniors and young adults had their fair share of excitement as well.

When it comes to age, senior citizens almost matched the young adult percentage!

  • 14.7% of vibrator users are between the ages of 18 and 24
  • 21.5% of vibrator users are between the ages of 25 and 34
  • 26.4% of vibrator users are between the ages of 35 and 44
  • 23% of vibrator users are between the ages of 45 and 54
  • 14.4% were between the ages of 55 and 60

What Do People Look For In A Vibrator?

Preference is subjective, but it seems as though quite a few consumers seem to look for specific things. With a plethora of options out there, it makes it easy to find the right one for the job.

Also, with vibrators becoming more mainstream, more adult shop workers are much more knowledgeable about the products and which ones fit the right customer.

  • According to a Minna survey from 2020, women search for these features most when it comes to vibrators.
    • 18% of vibrator users look for body-safe materials
    • 18% of vibrator users prefer a vibrator that’s easy to use
    • 18% of vibrator users want one with a strong motor
    • 13% of vibrator users need one that is waterproof
    • 11% of vibrator users are looking for a discreet model
    • 7% of vibrator users go off what was recommended to them
    • 6% of vibrator users go off of best reviewed products
    • 5% of vibrator users are simply looking for a cute color
    • 5% of vibrator users want one with a cute shape
  • In fact, only 7% of women looked for a vibrator that was realistically shaped as a penis.

Are There Any Adverse Reactions To Using A Vibrator?

Everything comes with a warning label nowadays, and sex toys are no exception. As for vibrators, it seems that most people experienced nothing more or less than pleasure.

When there were reactions to using a vibrator that were unsavory, many professionals simply recommended taking a break from the toy to give their body time to recoup.

  • 71.5% of women reported that they had no adverse reactions to their vibrators.
  • 16% of women mentioned that they experienced a bit of numbness around the area of use.
  • 3% of women stated that they experienced actual pain around the area of use.
  • 8% of women mentioned an abnormal amount of swelling around the area of use.
  • 10% of women stated that they had a sensation of irritation around the area of use.
  • 1% of women reported cracks and sores around the area of use.

Do Men Use Vibrators?

 

Of course they do! In fact, there are probably more men out there than you’d think that use a vibrator with or without a partner.

While the more traditional sense of a vibrator can be used, there are also vibrating cock rings that are designed to maximize pleasure for the man as well.

  • 54% of men report using a vibrator
    • 10% of them used one within the month
    • 14% stated that they used one within the year
    • 21% said that it had been over a year since they used one.
  • Men that used a vibrator more recently stated that they experienced heightened benefits in the areas of erectile function, intercourse satisfaction, orgasmic function, and sexual desire.
  • Men who used vibrators were also more likely to perform self sexual health checks, such as testicular exams.

Why Don’t People Try Vibrators?

 

After hearing some of the benefits of using a vibrator, one might wonder why someone wouldn’t want to try one right now.

Sex toys, in general, still have somewhat of a stigma surrounding them, but vibrators might not be your thing.

  • 22% of women have no idea where to start when it comes to buying their first one.
  • 22% of women simply aren’t interested in them.
  • 13% of women live with their parents and don’t want to risk it being found.
  • 12% of women find them intimidating.
  • 11% of women are embarrassed with the idea of owning one.
  • 8% of women actually don’t masturbate.
  • 5% of women think that it will affect their orgasm while they’re having sex with their partner.
  • 4% of women don’t buy one for religious reasons.
  • 3% of women are worried about what their partner will think about them having one.

Why Are People Worried About Owning A Vibrator?

Well, most of the reasons are ones that you might’ve guessed, and the majority of people just don’t know anything about them.

There are plenty of sites and people that understand completely what it’s like to buy your first vibrator and using that knowledge might be your one way ticket to pleasure town!

  • 31% of women just don’t know how they work.
  • 26% of women are worried about what their partners will think about them wanting to add one to the bedroom routine.
  • 20% of women think that they’ll hurt or damage their vagina.
  • 17% of women say that their partners have openly voiced that they don’t like the idea of using one.
  • 6% of women think that they’re just too sexual for their personal tastes.

Do People Use Vibrators Alone Or With Their Partners?

 

Using toys in the bedroom can only heighten your sexual IQ with your partner, and it looks like most people agree.

That’s not to say that vibrators can’t be used on their own. In fact, some vibrators also have bluetooth capabilities so that your partner can control the settings while they’re at work or in the other room!

  • For those that are single…
    • 46.3% of single women use vibrators while masturbating.
    • 16.6% of single men use vibrators while masturbating.
  • For those that used vibrators during foreplay…
    • 40.9% of women used vibrators during foreplay.
    • 40.5% of men used vibrators on either themselves or their partners during foreplay.
  • For those that used vibrators during sex…
    • 37.3% of women used them during the act.
    • 36% of men used vibrators during sex.

How Do Most Men Feel About Their Partner Using A Vibrator?

 

Majority of partners are worried about what men seem to think about vibrators being introduced into the bedroom scene, but the statistics might surprise you.

Men seem to be more and more open to introducing vibrators in their sex life, and the majority of them are supportive of it now.

While some people enjoy it for the fact that it helps with the foreplay portion of the bedroom, others understand a vibrators benefits when it comes to masturbation as well.

  • It turns out that 66% of people who are in established relationships use vibrators with both parties knowing.
  • Of people who use vibrators, 60% said that their partners are fully aware of its usage.
    • 18% of vibrator users said that they knew about it from the very beginning.
    • 38% of vibrator users said that they found out about it or it was introduced after dating for a month or more.
    • 44% of vibrator users said that it wasn’t introduced or found out until after a year of dating.
  • No matter which direction it went, it was found that vibrators being introduced helped open up communication and sexual satisfaction with people’s partners.

What’s A Good Age To Get Your First Vibrator?

 

While you’re never too old to get your first vibrator, this age range is the widest of any statistics on this list.

Whether you’re going to buy your first vibrator or got one as a gift, there’s no wrong time to start your journey to find the best fit for you.

Many women found that the first couple vibrators they bought got the job done, but they just weren’t the best fit. In fact, their first one was usually just a test vibrator to see if it would work for them.

  • 6.9% of women stated that they never bought one ever.
  • 6.3% of women said that they were 40 years or older.
  • 8.3% of women said that they were between the ages of 30 and 39
  • 10.3% of women were between the ages of 26 and 29.
  • 15.6% of women were between the ages of 23 and 25.
  • 38.3% of women were between the ages of 18 and 22.
  • 14.3% of women were under the age of 18!

Vibrators are a fantastic way to add a little spice to your sex life whether you’re with a partner or alone, and there are plenty of models and types to choose from.

While the topic of vibrators might’ve been taboo ten years ago, at this point in time, they have become much more mainstream.


References


Condom Industry Statistics [2024] – Size, Growth & Demographics

Looking for information on the condom industry in the US? Wondering about the global condom industry’s worth?

Using condoms is one of the safest ways to protect against STIs and unplanned pregnancies.

But how many people use condoms? How many condoms are sold each year? And is condom use decreasing?

In the following article, we dive into a mountain of real-life studies, statistics, and research to provide you with the most up-to-date information about the global condom industry.

Let’s jump in!

condom industry statistics

Condom Industry – Key Statistics

  • The total market value of the condom industry reached $10.7 billion USD in 2022.
  • Condom usage is 31% higher among individual with a university degree
  • The global condom industry is set to grow at a CAGR of 8.5% between 2022 and 2030.
  • By 2030, the size of the global condom market is estimated to surpass $20 billion USD.
  • The Asian Pacific region holds a nearly 50% global market share.
  • In 2021, the North American condom industry‘s market cap had grown to $1.4 million USD.
  • The North American condom industry is growing at a CAGR of 5.9%
  • Between 2020 and 2021, COVID-19 is estimated to have caused a temporary 7.91% increase in the overall market size.
  • In the United States alone, more than 450 million condoms are sold yearly.
  • Only 54.3% of US high school students said they use condoms.
  • Karex Berhad is the leading condom manufacturer, capable of producing more than 5 billion condoms annually.
  • Fuji Latex generated $8.15 million in revenue in 2022
  • In 2022, Church & Dwight—the US manufacturer that owns the Trojan brand of condoms—netted roughly $5.24 billion in revenue.
  • eCommerce is predicted to be the fastest-growing segment of the condom market, with an estimated CAGR of 9.11%.
  • Most condom users in the US are between 18 and 24 years old.
  • Roughly 30% of all condom purchasers in the United States are female.
  • Japan is one of the leading national consumers of condoms.
  • Only 4% of the male Nigerian population between 15 and 49 years of age say they use condoms.
  • Younger people are more likely to use condoms than older adults.
  • 42% of individuals aged 19 to 29 used condoms.
  • Only 11% of seniors aged 65 and up use condoms.
  • People are less likely to use condoms than in the past.
  • Between 2013 and 2017, condom use decreased by 5% among teenagers.

Condom Market Size, Growth & Forecast

Because condom use is prevalent virtually everywhere, it’s no surprise that the industry has grown to such massive proportions.

How Big Is The Global Condom Market?

  • In 2021, the global condom market had a total size of about $9.9 billion USD.
  • As of 2022, the total market value of the condom industry reached $10.7 billion USD.
  • The global condom industry is set to grow at a CAGR of 8.5% between 2022 and 2030.
  • By 2030, the size of the global condom market is estimated to surpass $20 billion USD.
  • The Asian Pacific region holds a nearly 50% global market share.
  • Europe holds the second largest market share—roughly 25% of the global market—with Germany, the UK, France, and Italy having some of the most significant national shares.
  • North America holds the third-largest market share, with an estimated 12.5% global market share.

How Much Is The North American Condom Industry Worth?

  • In 2020, the North American condom segment had a market cap of roughly $1.3 million USD.
  • One year later, in 2021, the North American industry’s market cap had grown to $1.4 million USD.
  • Today, the North American condom industry is growing at a CAGR of 5.9% and is expected to continue at this rate until 2030.
  • In 2021, the market segment for latex-based condoms was the largest, representing more than 89% of the total market.

Impact Of COVID-19 On The Condom Market

  • COVID-19 caused an overall decline in condom usage during the pandemic, primarily due to social distancing and stay-at-home orders.
  • In some countries, such as Canada and India, the pandemic initially caused a short-lived increase in condom usage.
  • Between 2020 and 2021, COVID-19 is estimated to have caused a temporary 7.91% increase in the overall market size.
  • Manufacturing disruptions and supply chain issues caused leading manufacturers significant losses due to the non-availability of certain raw materials.

How Many Condoms Are Sold In The US Each Year?

  • In the United States alone, more than 450 million condoms are sold yearly.
  • 89.7% of US high school students said they used a contraceptive during their last sexual encounter.
  • However, only 54.3% said they had used a condom.
  • Only 9% of sexually active high schoolers in the US used condoms and another form of birth control, such as an IUD, the patch, a contraceptive injection, or the pill.

Condom Companies – Key Players Insights

Some of the biggest companies and players in the industry include:

  • Church & Dwight Co.
  • Fuji Latex Co.
  • HLL Lifecare
  • Karex Berhad
  • Okamoto Industries
  • Reckitt Benckiser
  • Thai Nippon Rubber Industry Public Limited Company
  • Veru Inc.

What Company Sells The Most Condoms?

Now we know some of the leading names in the industry. But who is the largest producer of condoms?

  • In the Asia Pacific market, Karex Berhad is the leading condom manufacturer, capable of producing more than 5 billion condoms annually.
  • In 2020, Karex generated more than $93 million USD in revenue.
  • In 2022, Karex generated more than $103.5 million USD in revenue.
  • Fuji Latex generated $8.15 million in revenue in 2022, placing it among the leading condom manufacturers in the world based on revenue.
  • In 2022, Church & Dwight—the US manufacturer that owns the Trojan brand of condoms—netted roughly $5.24 billion in revenue.

Which Factors Are Expected To Drive Global Condom Market Growth?

  • Following the COVID-19 pandemic, eCommerce is expected to become an increasingly important driving factor in the growth of the condom industry.
  • eCommerce is predicted to be the fastest-growing segment of the condom market, with an estimated CAGR of 9.11%.
  • Discrete delivery and privacy are believed to be essential factors fueling the growth of the eCommerce condom segment.
  • Increasing ease of access to pharmacies is another crucial factor contributing to the industry’s growth.
  • Government initiatives that promote sexual health are also expected to be an essential factor in the growth of the global market.
  • In North America, the ease of COVID-19 restrictions is expected to cause an increase in demand, particularly among women.

Condom Usage, Market Segments & Demographics

Did you know that condom use is as much as 31% higher in individuals with a university degree?

Regarding safe sex, condoms are among the most effective and popular methods used to protect against STIs and unplanned pregnancies.

But who uses condoms the most? How popular are condoms as a form of contraceptive? And is condom usage decreasing?

U.S. Condom Use Vs. Other Contraceptive Methods

In the following table, we list some of the most common forms of contraceptive based on the responses of American women who have said they’ve used them within the past month.

Contraceptive MethodNumber of US Women (aged 15 to 49)% of total
Tubal ligation/implants13,150,22518.10%
The pill10,139,37714%
Male condom6,125,8428.4%
IUD6,101,2488.4%
Male vasectomy4,101,3475.6%
The pull-out method2,666,5233.7%
Implant1,459,2342%
Injected contraceptive1,422,7602%
Family planning1,241,3901.7%
Vaginal ring594,3910.8%
Patch225,5040.3%
Plan B95,0210.1%
  • Traditional male condoms are the third most used contraceptive in the United States.

Who Is The Target Market For Condoms?

Generally, those who engage in high-risk sexual activities, such as sex workers, men who have sex with other men, and individuals who have multiple partners, are the prime target audience for the industry.

However, there are many other demographics and segments that make up the industry.

  • Most condom users in the US are between 18 and 24 years old.
  • US condom users prefer traditional latex condoms, with an increased interest in organic materials and the addition of lubricants.
  • European condom users prefer condoms with unique shapes, textures, and designs.
  • Brazilian condom users prefer menthol and peppermint-flavored condoms.
  • Female condoms aren’t anywhere near as popular as male condoms.
  • However, researchers predict female condom usage will increase between 2021 and 2030.

What Percentage Of Males Use Condoms?

Male latex-based condoms represent the largest segment of the global condom market.

But how many men are using them?

  • Roughly 70% of all condom purchasers in the United States are male.
  • Between 2011 and 2015, 45.2% of men said they used a condom during their last sexual encounter.
  • More unmarried non-Hispanic black men say they use condoms than non-Hispanic and Hispanic white men.

Which Country Uses Condoms The Most?

  • Japan is one of the leading consumers of condoms in the world.
  • Condoms represent nearly 80% of all contraceptive usage by married Japanese women.
  • In 2021, the entire Asia Pacific market accounted for a larger revenue share than all other regional markets.

Which Country Uses Condoms The Least?

  • In 2013, Niger had one of the lowest prevalences of male condom usage.
  • Only 4% of the male Nigerian population between 15 and 49 years of age said they used condoms.
  • In 2013, Madagascar ranked as having the second lowest prevalence of condom use.

Which Age Group Is Least Likely To Use Condoms?

  • Younger people are more likely to use condoms than older adults.
  • 42% of individuals aged 19 to 29 used condoms.
  • 31% of those aged 30 to 49 used condoms.
  • 19% of adults between 50 and 64 said they use condoms.
  • Only 11% of seniors aged 65 and up use condoms.

Why Is Condom Use Decreasing?

When used correctly, male latex condoms are said to be more than 80% effective at preventing the transmission of STIs.

Despite this, while condom manufacturers may still be making excellent profits and the industry is expanding, condom use is believed to be declining in various demographic populations.

  • Overall, people are less likely to use condoms than in the past.
  • Between 2013 and 2017, condom use decreased by 5% among teenagers.
  • Researchers believe the decline in condom use among teenagers is partly due to teens having less sex than in the past.
  • During the same period, condom use declined in adult males who have intercourse with other males.
  • Between February and April 2021, condom sales increased by more than 23%.
  • However, in 2020, sales declined by 4%.
  • In 2017 and 2018, condom sales also saw declining numbers, showing only a tiny 1.2% increase in 2019.
  • The use of condoms is considerably lower in high school students that engage in other high-risk sexual behaviors, such as having multiple partners, engaging in group sex, and using drugs.

References


Condom Failure Rate Statistics [2024] – How Often Do Condoms Break?

When used correctly, condoms provide one of the safest and most effective methods to protect against sexually transmitted infections and unwanted pregnancies.

We’ve all heard horror stories of condoms breaking or slipping off, resulting in visits to the doctor to treat STIs, the use of emergency contraceptives, and sometimes, even abortions.

But how often do condoms fail? What causes a condom to break? And what should you do if a condom fails?

Below, we’re exploring all this and more! Let’s go!

condom failure rate statistics

Condom Failure Rate – Key Stats

  • Condoms fail 3% of the time when used correctly.
  • Male condom failures rates vary between 3% and 14%
  • Within the past 6 months, 2.7% was the average breakage rate for men aged 20 to 39.
  • 7.9% of condoms break or slip off during intercourse.
  • Slippage and breakage rates are 4 to 5 higher for African-American men.
  • Lower-income males are more likely to experience a broken condom.
  • Men who use condoms infrequently are more likely to experience breakage.
  • Men who engage in high-risk sexual activity are more likely to experience breakage.
  • 1 out of 250 condoms is likely to be defective.
  • Female condoms have a 5% failure rate.
  • Polyurethane condoms are 216% more likely to break or slip off.
  • Condom failure rates are highest in Northern Africa and Western Asia.
  • Younger contraceptive users are 2.8 times more likely to experience failure.
  • Condoms only reduce your risk of contracting genital herpes by 30%.
  • Condoms are only 80% effective at preventing HIV.
  • 11% of women aged 15 to 44 have used Plan B after experiencing a broken condom.
  • Plan B is up to 87% effective at preventing pregnancy after a condom breaks or slips off during intercourse.
  • Women who used condoms less than 5 times without issue are more likely to have a condom break.

How Often Do Condoms Fail?

Condoms are one of the most common tools used for safer sex.

However, no contraceptives are 100% effective against STIs or unplanned pregnancies.

Even when used properly, there’s still a small chance that using a condom can fail to protect you and your partner.

  • Condoms fail an estimated 3% of the time when couples use them consistently and correctly.
  • Failures rates vary between 3% and 14%, depending on several usage issues, such as improper applications, using the wrong type of lubricant, and using the wrong size.
  • 2.7% was the average breakage rate in the last six months for men aged 20 to 39.
  • For couples, the average breakage rate is 3.1% within the last month and 4.7% within the previous year.
  • 7.9% of 405 condoms used during intercourse either broke or slipped off during the act.

Condom Failure By Race

  • Condom breakage and slippage rates are 4 to 5 times higher for African-American men.
  • The per-person breakage rate for African-American men is 8.3%.
  • The per-person breakage for non-African-American men is 1.6%.
  • Black males are less likely than white males to view condoms as a hassle.

Condom Failure By Yearly Income

  • Condom breakage and slippage occur more often among lower-income males.
  • Men with a yearly income of less than $10,000 USD have a condom breakage rate of 5.8%.
  • Men with annual incomes of more than $10,000 USD have breakage rates of 1% to 1.8%.

Condom Failure By Usage Frequency

  • Males who use condoms infrequently have higher instances of condom breakage and slippage.
  • Men using less than ten condoms in the past six months have an average breakage rate of 3.7%.
  • Men who have used 10 to 19 condoms in the past six months have an average breakage rate of 2.9%.
  • Men who have used more than 20 condoms in the past six months have an average breakage rate of 1.7%.
  • 2 out of 84 – or 2.4% of condoms broke when used by inexperienced users.
  • Previous users have a breakage rate of 1.6%.

Condom Failure By Number Of Partners

  • Men who have sex with multiple partners or engage in anal intercourse are likelier to experience condom failure.
  • The breakage rate is 2.2% for men with only a single partner in the previous two months.
  • The breakage rate is 11.5% for men with two or more sexual partners in the last two months.

What Percentage Of Condoms Break?

Sometimes, a condom might fail due to improper use. However, manufacturing defects, improper storage, and even the wrong temperature can cause a condom to fail.

So how many condoms should you expect to break?

  • Based on manufacturer defects, you can expect one in two-hundred and fifty condoms to break.
  • 1.9% of condoms used within the last six months broke when used by men aged 20 to 39.
  • Breakage rates are higher among men who prefer using condoms that contain non-spermicidal lubricants.
  • Between 0.8% and 40.7% of study participants reported sexual encounters that ended with a broken condom.

Do Polyurethane Condoms Break Easily?

As much as 7% of the general population has an allergy to latex, which is why you can find polyurethane condoms in most pharmacies or stores where condoms are sold.

Like traditional male and female condoms, polyurethane condoms can be very effective when used perfectly.

However, overall, polyurethane condoms are not as effective as preventing pregnancy.

  • Polyurethane condoms are 216% more likely to slip off or break than latex condoms.
  • Within six months of typical usage, there is a 9% likelihood of pregnancy when polyurethane condoms are used.
  • Condom users generally have less confidence in polyurethane condoms.

The Effectiveness Of Female Condoms

Like the male condom, the female condom can be highly effective at protecting against sexually transmitted infections and unwanted pregnancies.

However, since male condoms aren’t 100% effective, this leaves us wondering how effective the female condom is.

How Often Do Female Condoms Fail?

  • The failure rate for female condoms is 5% when used consistently and correctly.
  • 5 of 100 women will likely become pregnant after using the female condom.

However, because most condom users don’t use them consistently or correctly, the typical failure rate for female condoms is much higher.

  • The female condom has a typical failure rate of 21%, meaning that 21 out of 100 females are likely to become pregnant within the first year of usage.

What Is One Of The Biggest Complaints About The Female Condom?

  • Most men and women aren’t properly educated on using female condoms.
  • Compared to male condoms, female condoms are used much less frequently, which may be why they are less effective.
  • Female condoms can make women more susceptible to urinary tract infections (UTIs) if left in for too long.
  • It’s more challenging to use female condoms compared to male condoms.

Are Condoms 100% Effective?

When used perfectly every time, condoms can be as much as 98% effective at preventing pregnancy and the transmission of STIs.

However, no form of contraceptive—be it condoms, the pill, or an IUD—is 100% effective at all times.

So just how effective are condoms?

  • 2% of women end up pregnant when condoms are used as a primary contraceptive.
  • However, most people don’t use condoms correctly every time.
  • Condoms are more likely closer to an 87% rate of effectiveness.
  • 13 out of 100 women who use condoms as their primary form of protection will get pregnant within one year.
  • Even if you use condoms 100% of the time, they only reduce your risk of contracting genital herpes by 30%.
  • Typical condom use is 80% effective at preventing the transmission of HIV during vaginal intercourse.
  • Typical condom use is 70% effective at preventing the transmission of HIV during anal intercourse.

US Contraceptive Failure Rate By Type

Below, we examined contraceptive failure rates based on the method used.

The figures listed cover the percentage of women who typically become pregnant within one year of usage.

Contraceptive MethodFailure Rate With Average UseFailure Rate With Perfect Use
Male condom13%2%
Female condom21%5%
Implant0.10%0.10%
Hormone-releasing IUD0.1% to 0.4%0.1% t0 0.3%
Copper IUD0.80%0.60%
Spermicides21%16%
Diaphragm (used with spermicide)17%16%
Patch7%0.30%
Injectable4%0.20%
Withdrawal20%4%

Male Condom Failure Rates By Developing World Subregions

  • Across seven subregions, the failure rate for male condoms varied between 2.2 to 8.7 per 100 uses.
  • The lowest failure rates were seen in Western Africa.
  • The highest failure rates were seen in Northern Africa and Western Asia.
Male Condom Failure Rates By Region   
Subregion12 month failure rate24 month failure rate35 month failure rate
East Africa3.58.511.9
Western Africa2.24.86.2
North Africa and Western Asia8.716.424.1
Eastern Europe and Central Asia7.212.717.7
Southern Asia7.413.918.7
Southeastern Asia8.315.419.1
Latin American and the Caribbean6.711.516.1

*Failure rate per 100 episodes of condom use.

12-Month Contraceptive Failure Rates By Age

Below, we examine the 12-month failure rate of condoms and several other common contraceptives among women under 25 compared to women over 25.

  • Regardless of the method used, younger female condom users are as much as 2.8 times more likely to experience contraceptive failure.
ContraceptiveAge < 25Age > 25
Implant0.6%0.6%
IUD1.1%3.2%
Injectable1.6%3.5%
The pill4.4%8.3%
Male condom5.4%8.9%
Withdrawal11.7%22.7%

Why Condoms Fail

According to one study, women who are black, young, single, childless, or who engage in high-risk sexual activity are more likely to experience a broken condom.

On the other hand, the same study found that women with children are considerably less likely to have a condom break.

So why do some condoms fail and others don’t?

Below, we review a few statistics on why condoms fail, how to store condoms correctly, and what to do if you ever experience a broken condom.

  • The strongest predictor of condom breakage was a woman’s experience using condoms.
  • Women who have had a condom break in the past are likelier to experience a condom break a second time.
  • Women who have used condoms without issue less than 5 times were more likely to have a condom break than those who have used condoms more than 30 times without problem.

Participants who had used condoms without problems fewer than five times were substantially more likely to have a condom break than were women who had used condoms more than 30 times without problems

How Can Condoms Break?

There are many reasons why a condom might fail. The four most common reasons for a condom breaking are:

  • Improper applications of condoms on the penis.
  • The use of an oil-based lubricant can deteriorate latex.
  • Reusing a condom, which may be contaminated with semen.
  • Longer duration and higher intensity intercourse.

Can A Condom Wrapper Break While It’s In Your Wallet?

  • Yes, condom wrappers can break from being stored in your wallet.
  • Even if a condom wrapper stays intact, improperly storing a condom in your wallet can cause the latex to deteriorate, increasing the likelihood of experiencing a broken condom.
  • You should also never store condoms in a vehicle, especially if you live in regions that experience extreme cold or hot temperatures.
  • Temperatures above 100 degrees Fahrenheit or below 32 degrees Fahrenheit can cause the material to degrade.

What Do You Do If A Condom Fails?

If you or your partner are concerned about a broken condom, you should speak with your primary care physician.

The emergency contraceptive levonorgestrel, commonly known as Plan B, can prevent pregnancy even after experiencing a broken condom or a condom that has slipped off during intercourse.

However, emergency contraceptive use will not protect you or your partner from potentially contracting a sexually transmitted infection.

  • In the US, 11% of women aged 15 to 44 have used an emergency contraceptive at some point.
  • When taken within 72 hours of intercourse, emergency contraceptives are up to 87% effective.
  • Only 13 of 100 women who take emergency contraceptives will become pregnant.
  • Emergency contraceptives are available over-the-counter or by prescription.
  • You must take emergency contraceptives within 72 hours of intercourse.
  • Some minor side-effects are associated with emergency contraceptives, such as heavier than usual bleeding, a late period, nausea, upset stomach, headaches, dizziness, and tender breasts.
  • Taking emergency contraceptives with certain medications can decrease their effectiveness.

How Do You Avoid Condom Failure?

Even though no contraceptive is 100% effective, there are a handful of ways to avoid having a condom break during intercourse.

Above all, the best way to avoid condom failure is to educate yourself on the proper ways to apply, use, and dispose of condoms.

Let’s look at what else you can do!

  • Using plenty of personal lubricants can help reduce friction and the likelihood of breakage.
  • However, never use oil-based lubricants, such as petroleum jelly, coconut oil, or baby oil, with a condom.
  • Only use silicone or water-based lubricants with latex condoms.
  • All condoms are stamped with an expiration date. Using condoms past this date increases the likelihood of failure.
  • Never open a condom package with your teeth or a sharp object, which might puncture or tear the condom before use.
  • Remove and dispose of your condoms as soon as possible after ejaculation.
  • Never reuse a condom.

References


OnlyFans Statistics [2024 Data] – Is OnlyFans Declining?

Most of us have heard of OnlyFans, the subscription-based social media site, where users either sell or purchase original content from each other.

Even though the platform is designed for artists, entertainers, and anyone with a story to sell, today, it’s primarily known for its users who sell X-rated content.

And that left us wondering: how many people use OnlyFans? How much can you earn? And are there any other competitors you should be aware of?

Let’s find out!

onlyfans statistics

OnlyFans – Key Statistics

  • OnlyFans pays out more than $5 billion (£4.1 bn) per year to its content creators.
  • The platform is valued at $18 billion (£15 bn).
  • The top 0.1% of content creators earn $100,000 or more per month (£84k).
  • The top 1% of creators make more than $6,000 per month (£5k).
  • Blac Chyna is worth $20 million per month from her OnlyFans (£16.7 mil)
  • Bella Thorne earns $11 million USD per month on OnlyFans (£9.2 mil)
  • 80% of content creators earn $100 or less per month (£83).
  • 82% of content creators charge less than $20 per month (£16).
  • Most content creators earn between $150 and $180 per month (£125 – £150).
  • There are more than 187 million registered users on OnlyFans
  • The site hosts more than 1.5 million creators of adult content.
  • In September 2022, the site had more than 22.5 million unique pieces of content.
  • The website had more than 1.04 billion website visits in December 2022.
  • On average, visitors spend just under 20 minutes browsing the site.
  • 89.5% of OnlyFans users are married.
  • More than half a million people visit and join the site each day.
  • At the beginning of the COVID-19 pandemic, OnlyFans saw a 75% increase in new user signups.
  • OnlyFans is the 47th most visited website.
  • From 2019 to 2020, OnlyFans saw a 510% increase in new registered users.
  • OnlyFans has more than 1,000 employees.
  • Most OnlyFans web traffic comes from the United States. Americans visited the site 248 million times in January 2022.
  • The company’s revenue has been growing at a compound annual growth rate of 174%.
  • The platform once processed more than $18 million in a single day to creators (£15 mil)
  • To date, OnlyFans has paid £100m in UK corporation tax to the HMRC (UK’s tax authority)
  • OnlyFans was founded by Tim Stokely with a £10,000 loan from his father
  • OnlyFans sole owner Leonid Ravinsky received £433 mil in dividends in 2022
  • Leonid Ravinksy earned around £1 mil per day in 2022
  • OnlyFans CEO Amrapali Gan recently claimed OnlyFans to be a “UK Success Story

How Many People Are On OnlyFans?

It’s important to note that not everyone who is on OnlyFans uses it to access X-rated content.

There are many musicians, fitness coaches, chefs, comedians, and other entertainers who use the platform to create, share, and monetize content.

But that leaves us wondering how many people in total use OnlyFans.

  • OnlyFans has more than 187 million registered users.
  • The site boasts more than 1.5 million adult content creators.
  • OnlyFans has more than 450,000 followers on its Twitter account.
  • As of September 2022, the platform hosted more than 22.5 million unique pieces of user-generated content.
  • This amount of content represents a 31% increase compared to January 2022.
  • The platform added one hundred forty-one thousand two hundred forty-one new accounts in September 2022.
  • In September 2022, more than 344,000 creator account applications were submitted to OnlyFans – Only 41% were approved.
  • OnlyFans has reported that it hosts more than 2.1 million content creators.
  • In January 2022, the site had more than 39 million unique website visits.
  • In December 2022, the website had more than 1.04 billion website visits.
  • Website visitors spend an average of 19 minutes and 41 seconds browsing OnlyFans.
  • As many as 500,000 new people visit and join the site each day.

Who Uses OnlyFans?

So now we know that all sorts of people use OnlyFans, not just adult performers.

But who’s using the platform the most? Men or women?

  • The core audience for the OnlyFans platform is primarily male.
  • 46% of men report accessing sexually explicit material, such as OnlyFans content, during a typical week.
  • 16% to 43% of women admit to accessing sexually explicit content every week.
  • Most OnlyFans users are between the ages of 35 and 44.
  • More than 20% of OnlyFans traffic comes from Google.
  • Not all creators on OnlyFans generate adult content. However, more than 70% of all content on the platform is deemed X-rated.

Is OnlyFans Declining?

While many people have heard that OnlyFans is declining, the fact is that it’s one of the fastest-growing social media sites in the world.

Due to the record number of people staying at home with nothing better to do, the site gained notoriety almost overnight during to COVID-19 pandemic. In fact:

  • OnlyFans saw a 75% increase in new user signups between March and April 2020.

And it hasn’t stopped growing since!

  • OnlyFans is ranked as the 47th most visited website in the world.
  • Between 2019 and 2020, registered users increased by 510%.
  • The number of registered users increased from 13.5 million to 82.3 million during the same period.
  • The number of employees working for OnlyFans (not content creators) grows between 2% to 3% each month.
  • OnlyFans is believed to have more than 1,000 employees worldwide.

How Many Content Creators Are On OnlyFans?

As we can see, OnlyFans has seen steady growth since its inception in 2016. Each year, a growing number of content creators and consumers join the platform.

But just how many people use OnlyFans to create and share content?

Date# Of Content Creators
December 2019100000
May 2020450000
December 20201 Million
February 20211.2 Million
September 20211.5 Million
December 20222.1 Million

OnlyFans Website Visits By Country

Below, we take a look at the total number of visits to the OnlyFans website based on country. Note that these numbers are based on visits from both mobile and desktop users.

CountryAll Device Visits% Of Total Site Visits
United States449.1M43.20%
United Kingdom59.3M5.70%
Mexico44.6M4.29%
Canada38.7M3.72%
Spain32.2M3.09%

*Data from December, 2022

Which Country Uses OnlyFans The Most?

As we can see, most of the website’s traffic comes from North America and Europe.

While there are also plenty of OnlyFans users in other countries, the number of visits coming from the United States vastly outweighs the amount of traffic coming from anywhere else in the world.

It seems that Americans just can’t get enough OnlyFans!

  • In December 2022, the site registered more than 1 billion unique visits.
  • The vast majority of OnlyFans website traffic comes from the United States.
  • In January 2022, Americans visited the site 248 million times.
  • The United Kingdom uses OnlyFans the second most. In January 2022, UK users visited the site 23.5 million times.
  • Canada is the third biggest consumer of OnlyFans content, amassing 13 million unique website visits in January 2022.

What Countries Does OnlyFans Work In?

OnlyFans is available in most countries, including the United States, Canada, the UK, Netherlands, Spain, and Mexico.

However, there are some countries where the content creation platform is banned.

  • OnlyFans is not currently accessible in more conservative nations, such as Dubai, India, Russia, and Belarus.
  • Users may still access OnlyFans in these countries by using a VPN or proxy server despite being banned.

How Much Does OnlyFans Generate In Revenue?

With millions of content creators, and hundreds of hundreds more website users, OnlyFans should be generating plenty of revenue right?

But how exactly does OnlyFans earn its revenue? And how much does the platform generate in annual revenue?

  • OnlyFans reported net revenue of $2.5 billion USD in 2022.
  • By 2022, net revenues had increased to an estimated $2.5 billion USD.
  • The platform has seen more than a 108% increase in revenue between 2021 and 2022.
  • OnlyFans charges its content creators a 20% fee on all transactions.
  • OnlyFans recently processed more than 18$ million USD in a single day as payouts to its content creators.
  • The platform has been valued at more than $18 billion.
  • OnlyFans pays out an estimated $5 billion in creator payments yearly.
  • The site is owned by a UK-based company, Fenix International Limited.
  • Fenix International Limited reported gross revenue of 4.8 billion USD in November 2021.
  • The company’s revenue has grown at a CAGR of more than 108% between 2021 and 2022.
  • OnlyFans is a privately-owned company, meaning it has not received any funding by selling stock shares to the public.
  • In 2021, OnlyFans announced its intention to go public via IPO. However, any further action related to this has yet to materialize.
  • Leonid Radvinsky purchased a 75% majority share in the company in 2018.
  • Since 2020, Radvinsky has earned well over $500 million USD from his investment in OnlyFans.
  • Radvinsky owns just under 100 adult-theme website domains.

OnlyFans Net Revenue 2020 -2022

Below, we take a look at OnlyFans’ net revenue over the past three years.

Note that net revenue is the company’s income after all additional expenses, cost of goods sold, depreciation, interest, and taxes are paid.

YearGross Revenue
2020$0.38 billion USD
2021$1.2 billion USD
2022$2.5 billion USD

How Much Can You Earn On OnlyFans?

Like many other social media sites, one feature that helps make OnlyFans so popular is allowing users to monetize their content.

OnlyFans content creators can hide their content behind a subscription paywall, allowing access only to those who subscribe. The site also enables content creators to accept tips, offer exclusive custom content, and create pay-per-view content.

Subscriptions can be based on daily, weekly, or monthly periods, allowing great flexibility for content creators and their fans.

But just how much can you earn using OnlyFans?

  • The top 0.1% of OnlyFans content creators earn more than $100,000 USD per month.
  • The top 1% of OnlyFans content creators make more than $6,000 USD per month.
  • The top 1% generate more than 33% of all platform revenue.
  • The top 10% of OnlyFans content creators earn more than $1,000 USD per month.
  • Creators charge a minimum of $4.99 USD per month to access their content.
  • Creators cannot charge more than $49.00 USD per month.
  • The average subscription price for OnlyFans access is $7.20 USD per month.
  • Blac Chyna, Bella Thorne, and Cardi B are three of the platform’s top earners.
  • Blac Chyna earns an estimated $20 million USD per month.
  • Bella Thorne earns an average income of $11 million USD per month.
  • Bella Thorne is said to have made more than $1,000,000 USD in a single day.
  • Cardi B earns an estimated $9.34 million USD per month.
  • Belle Delphine is another popular OnlyFans content creator who earns more than $2,000,000 USD per month.
  • Corinna Kopf, a popular YouTuber, has said she made more than $4.2 million in just over two months.

How Much Does The Average OnlyFans Make?

Most content creators do not generate millions of dollars in income by sharing content. So how much does the average OnlyFans content creator make?

  • More than 80% of OnlyFans content creators make less than $100 USD per month.
  • 82% of OnlyFans content creators charge less than $20 USD per month for their content.
  • The average content creator has about 21 subscribers.
  • Most content creators earn an average of approximately $150 to $180 USD per month.
  • The average hourly rate for a content creator is about $15 USD per hour.
  • Content creators are charged a 20% fee for all transactions through the platform.

Do You Have To Pay Tax On OnlyFans?

Yes, just like any other type of income, money earned through OnlyFans is subject to national income tax in all jurisdictions.

Content creators are considered independent contractors who must record and file their incomes independently of the OnlyFans platform.

So although creating content on the platform might seem like an easy way to make a bit of extra cash, it’s important to understand that all income is subject to tax and other fees.

  • Tips and other gratuities are subject to national income tax.
  • OnlyFans earnings are added onto an individual’s yearly income, which falls into an income tax bracket ranging from 20% to 45% depending on where you live.
  • Creators may deduct allowable expenses from their earnings.
  • Higher-income content creators may make themselves eligible for tax breaks by establishing a limited liability company.

Do Men Make Money On OnlyFans?

Although OnlyFans content creators are primarily female, many men also earn income using the platform.

Just like women, gay, straight, and LGBTQ+ men can create and share adult content via OnlyFans, generate subscription-based income, and receive tips and other gratuities for their content.

  • The average male content creator on OnlyFans earns between $80 to $150 USD per month from subscription revenue.
  • Very little information is available on how many men have a public OnlyFans account.

What Company Will Replace OnlyFans?

While it isn’t going away any time soon, there are many other alternative platforms in direct competition with OnlyFans. Each of the following platforms have unique characteristics that set it apart from OnlyFans.

Some of OnlyFans’ most significant competitors are:

  • Fansly
  • AdmireMe
  • ManyVids
  • Fanvue
  • Flirtback
  • FanCentro
  • Unlockd
  • AdultNode
  • Unfiltrd

OnlyFans Competitors – Unique Selling Propositions

PlatformUnique Selling Proposition
FanslyVery similar to OnlyFans - best for adult content creators.
AdmireMeBest for UK-based adult content creators
ManyVidsAllows users to sell individual videos.
FanvueBest for mild adult content.
FlirtbackBest for mild adult content.
FanCentroVery similar to OnlyFans - best for adult content creators.
UnlockdLower transactions fees than OnlyFans
AdultNodeLower transactions fees than OnlyFans
UnfiltrdLower transactions fees than OnlyFans

Did OnlyFans Ban Porn?

In 2016, OnlyFans shocked its users when it announced that its terms and conditions did not allow users to share pornographic or sexually explicit content.

The reason for wanting to ban adult content was due to the platform’s parent company, Fenix International Limited, experiencing difficulty securing deals with payment systems and banks over reputational fears.

So did OnlyFans ban X-rated content? Let’s take a look at what’s happened since then.

  • In 2018, Leonid Radvinsky, an American businessman and pornographer, purchased a majority share in the company.
  • The same year, the company updated its terms and conditions allowing users to create and share adult content.
  • In 2021, they announced once again the intention to ban sexually explicit content, but retracted their intent due to harsh criticism from its users.

As of 2022, the company said it had secured the necessary assurances to continue processing payments effectively.

To date, payments to content creators can be made directly via credit and debit cards, whereas third-party payment services, such as PayPal, are not accepted.

References

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