Hitachi Magic Wand Review – The Most Popular Vibrator

hitachi magic wand review

The Hitachi Magic Wand is an impressive toy, and it gets amazing raves wherever it is mentioned, but have you wondered why?

When I first pulled the toy out of it’s packaging (which honestly reminded me a little bit of an enormous toothpaste tube), I thought, Huh, looks like a drumstick.

There is a hard plastic handle with a very simple switch on the side, and then it narrows to a neck that is slightly flexible. On the business end is a slightly spongy head with a very faintly textured surface. There is a cord that comes out the base, which was a little irritating because that means that you need to have an outlet where you want to have your fun.

Find best price

At first glance, despite having read a Magic Wand review or two in my time, I was a little underwhelmed. I was already irked that the cord seemed so short, and I wasn’t sure how I felt about having a toy that I couldn’t use wherever I liked. I wasn’t asking to take it out when I got coffee or anything, but it might have been nice to venture more than two or three feet from the outlet in my bedroom.

hitachi magic head

Less neck than I thought

There is a lot less flex to the neck than I thought there would be given the other reviews I had read, but that’s never actually been an issue. The head itself has some give to it, but not that much. It’s not like it’s hard plastic, but there is a very thin layer of foam padding between you and some serious hardware. Something to keep in mind.

How Well Does the Hitachi Magic Wand Handle?

This toy is pretty sizable, and not in the way that you might think. The plastic shaft is fairly long, and the soft head is fairly large. This can make it a little bit difficult to hold on to, and if you have issues with your hands or with grasping things, this can make this toy a little unwieldy for you. The strong vibrations do make my hands a little numb and tingly after a while, so be aware of that before you buy.

On the other hand, if you end up riding the toy, as described later, it can be a totally hands-free experience, so there’s always that.

Testing the Hitachi Magic Wand

hitachi magic wand

I plug the Magic Wand into the wall, ready for fun

When I was ready to get started with this toy, I plugged it into the wall, and flipped the switch. The lower setting made me blink, because within just a few seconds, I could already tell that it was an impressive buzz.

When I pressed it against myself, I nearly yelped because it was seriously that powerful.

It takes some getting used to and some warmup, because going from zero to jackhammer is honestly a little painful.

Find best price

I found that a little bit of lube on the area helped. I did my research, and apparently, you can use any type of lube on the head. Mild soap and water gets it clean again, so just FYI.

The Hitachi Magic Wand is ideal when used on less sensitive areas, at least at first. The very first time I used it, I was on my back with my legs spread out fairly wide, and I just used the soft, now-lubed head on the vulva rather than anything too sensitive. I happen to like a lot of stimulation to my labia, and if you have an extra-sensitive clit, do yourself a favor and start there, rather than placing it on your clit right away!

I decided that for my first outing, I wasn’t even going to worry about the higher setting. The first setting was definitely powerful enough, and I have at least one other friend who has never bothered with the highest setting at all.

When I finally did use it for clitoral stimulation, the results were fantastic. This is a very intense toy. I cannot say it enough. This is probably the most powerful vibrator I have ever used, and when I was in my twenties, I had a reputation for burning them out. There is no real fear of that with this toy.

The Hitachi Magic Wand is something that can get you off quickly and easily, and if that’s what you want, you can stick with the lowest setting because it will get you there.

Hitachi Magic Wand’s Settings

I stuck with the lower setting for a while. I played with the higher setting once for a few seconds, and I had to say that it was way too intense for me. Now remember, this is just me. Every woman is different, and I have friends who refuse to use anything less than the top setting on the Hitachi Magic Wand.

hitachi wand settings

The lower setting is strong enough to get me off

Some women love the intense vibrations, and I know more than one girlfriend who masturbates by pressing it to her clit very, very, very hard. Everyone is different, and that large head, which is about the size of a tennis ball, can be used in a lot of different ways.

For myself, however, I was thinking that it was just a little too intense for me until I decide to shift positions. Fortunately I did not have to go far; all I did was roll over on my side and clamp the head between my thighs. This let me thrust up and down with the handle a bit while my legs absorbed some of the vibrations.

Find best price

Clamping the Hitachi between your legs means that it takes a little longer if you want to climax, but the orgasms that go with it are extremely intense, and they are longer as well.

I tried this position with the lower vibration setting, and I’ve found that if I wanted to be on my side, the higher setting was the way to go.

Riding the Hitachi Magic Wand

There are actually lots of ways to use the Hitachi Magic Wand, and this one is fantastic. When it comes to sex, one of my favorite positions is girl on top, and this gives me all the fun of being on top with an impressive 6000 vibrations per minute.

Start by stacking up two pillows and draping a towel over them. Lie the Hitachi Magic Wand down on the towel-covered pillow, turn it on to your favorite setting, and mount up. You don’t have to sit up straight; as a matter of fact, I sort of crouch down over it. This is a perfect position when you are looking for something that is a little less intense but which allows you to still get a lot of sensation if you want it.

The Hitachi Magic Wand and Noise

This thing is loud. There has never been any mistaking the Hitachi Magic Wand for anything except exactly what it is. The power of the motor creates a seriously impressive buzzing sound, and I can tell you right now, this is a sound that drills through walls. In fact, its noise level is not unlike a drill, now that I think about it. Other people will know when this toy is being used, so don’t bring it along if you care about this.

When I was feeling a little shyer but still wanted to have some fun, I tried awkwardly covering up with a blanket or sort of tenting my pillows over the area. This did not work. People simply thought I was using it on a lower setting.

So yes, the Hitachi Magic Wand is a loud toy, and you cannot pretend it is not. Frankly, as good as it is, I would say use it anyway, and if anyone makes a face, tell them they are missing out.

Masquerading as a Back Massager

One great thing to remember about the Hitachi Magic Wand is that there is some plausible deniability. Though you will find it in every sex shop worth the name, this thing is still branded as a solution to sore backs. If someone finds it in your bedroom, you can always say you were working out a cramp. This is about as believable as saying that that riding crop is for that pony that you are planning to buy, but there it is.

Also remember that aside from being a fantastic sex toy, it is also a superb back massager. The soft head and the intense vibrations knock out knots like you wouldn’t believe, and when you are interested in lingering romantic foreplay, this is a great place to start. Have your partner start with using this toy on your back and your shoulders, and then, as you get warmed up and start to purr, have him move it to other places!

The Magic Wand, Your Partner and You

The Hitachi Magic Wand is a great choice when you want to include someone else in your sexy fun times. This does not have to be a one-woman show, and when you want to use it with someone else, you can definitely get creative.

Start by using it as a massage tool and get progressively more and more intimate with it. You can also use it to put on a show for your partner, and if they are a visually motivated person, this is going to thrill them quite a lot!

One interesting way to use the Hitachi Magic Wand for heterosexual sex or lesbian sex that involves one partner sitting on top of the other. Get on top of your significant other, and once you’re comfy, try sitting up and placing the wand vibrator between you. See if you can position it so that the head of the toy is hitting all the important areas.

For het couples, this means with the head against the base of his penis and your clit. For lesbian couples, position the toy so that it is hitting both of your clits. This takes some positioning, but once you are in place and have the toy going, you will find that you have to do very little rocking or moving in order get to the climax you have been after.

Men Chime In on the Hitachi Magic Wand

When people talk about the Hitachi Magic Wand, it’s always the women who have a lot to say, and rightly so; this toy is all about having a great time if you are a girl. However, my friends with male bits also love it, and it might not always be for the reasons that you think.

For example, at least one of my guy friends loves having the soft head placed at the base of his penis while a partner is giving him a hand… He does mention it as being a pretty mean trick when she pressed it against his testicles, but you know. You take the good with the bad in a relationship.

Over a conversation with another friend of mine, the topic of Hitachi came up, and he offered up the fact that there is a male-friendly attachment as well. It’s more or less a sleeve-toy, like the infamous Fleshlight, and it attaches to the Hitachi Magic Wand’s head. He tells me that the vibrations are intense enough even at the low setting that orgasm is “pretty much involuntary.” As someone who loves intense play, seriously, sign me up!

However, not all of my guy friends are willing to give a positive Hitachi Magic Wand review. More than one thinks it’s too intense for anything besides its utility as a back massager, and some are even a little shocked that women like it on their bits.

Before you try this one on your guy, it’s probably a good idea to work them up to it, and of course, be gentle with them. After all, men are just so fragile…

Enhancing Your Hitachi Experience

Just like great accessories can make an outfit pop, attachments can make your Hitachi Magic Wand experience even cooler. For days when you want something a little extra, look for silicone attachments that close around the head of the toy and harness all of that vibration for different purposes.

flutter tip wand attachment

Flutter Tip Wand Attachment

There are two basic attachments for you to start off with. The Gee Whiz Magic Wand Attachment is a simple dildo, while the G-Spot Wand Attachment gives you amazing G-spot orgasms.  Combining penetration with intense vibration is a fantastic recipe for good times, so put in the extra cash; these attachments are not pricy, and they are totally worth the purchase.

gee wiz magic wand attachment

Hitachi Magic Wand Review – Gee Wiz Magic Wand Attachment

You can also look for more esoteric attachments, like the Rabbit Wand Attachment and the Flutter Tip Attachment. These accessories help you focus the vibrations and put them exactly where you need them.

g spot wand attachment

G-Spot Wand Attachment

Dealing With Sensation Reduction

Some women complain about going numb if they use the Hitachi Magic Wand too often. Yes, this is something that happens, and no, it is nothing to worry about. You have not permanently killed any nerves or made yourself insensitive.

The Hitachi is a lot of vibration and a lot of power, and if you use it a lot, you may notice that it is getting less effective. It might take you longer to orgasm or the orgasm might not be as powerful when you do.

There is an easy fix for it, and that is simply to stay away from the Hitachi for a few days. Use something less powerful or simply go cold turkey. When you come back, the sensations will be as powerful as they were when you first started.

In Closing

The Hitachi Magic Wand has been around for a while; as a matter of fact, it’s been around longer than I have. It started out as the Original Magic Wand, and it was designed for people recovering from sports injuries back in the 1970s. It wasn’t long before women found a much more interesting use for it, and before the seventies were out, it had a reputation among stars and sex therapists as a gift to all women.

Given the fact that its reputation as a fantastic toy hasn’t really budged over the past forty years, you know that the Hitachi Magic Wand does something very, very right.  Like any other essential appliance in your life, it needs to be plugged into the wall to use. However, the trade-off is an exceedingly powerful motor that gives you two different vibration speeds to choose from.

If you want a powerful vibration and plenty of sensation, this toy is for you. It’s a good one to share with your partner, and it’s fantastic for private time as well.

If you want my basic summation of the Hitachi Magic Wand, I would say that this toy is a basic must-have if you are craving power, sensation and a lot of it. It’s incredibly adaptable, there are a lot of different ways to use it, and you will find that it becomes a real favorite very quickly!


Decoding the Magic Wand as a Symbol of Female Independence and Empowerment


About LTS Review Team

We are the #1 sex & sex toy advice website in the world. Our team is made of sex coaches, and sex toy testers. In the past 10 years we have reviewed 1000s of sex toys.


  1. I loved this attachment for the Hitachi magic wand

  2. My wife and I have sex everyday. The magic wand is the major reason why. She knows she will orgasm every time, multiple times. Thanks mr. Hitachi for your marvelous invention.

  3. Update: We bought the magic wand rechargable as well. Some times we use both on her at the same time, or one on the Clitoris and the new one on her nipples, crazy fun.

    She does not go a day without me and hitachi. Changed our marriage, changed my life. Thanks again whoever invented this.

  4. I have used a number of vibrators in my day and honestly they were getting old, same old stuff! I was no longer interested in “toys”, however when my husband introduced me to this and said “be open minded”, I am so happy I did! While I did also woke up the neighbors, I have never experienced an orgasm of such magnitude!

Add Your Own Review